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The origin of Zhang Yiyuan

Whenever the shopkeeper Zhang Zijie recalls that she only had one yuan left because she did not do her job properly and dreamed of gambling to make a fortune, she always regretted that she had no future. In order to never forget the past, he named the teahouse he ran Zhang Yiyuan.

Zhang Yiyuan Tea Co., Ltd. has always adhered to the ancient motto of "integrity-based", took "golden quality, century-old commitment" as its business philosophy, and "created the first brand of Chinese tea and promoted the national drink" as its business philosophy. Target. In 1994, it re-established its own production base in Fujian - Mindong Zhang Yiyuan Tea Co., Ltd.

Zhang Yiyuan jasmine tea uses high-quality raw materials and adopts unique processing technology. With its characteristics of "clear soup, strong flavor, fragrant entrance and endless aftertaste", it has won the favor of tea drinkers at home and abroad, making it The time-honored brand Zhang Yiyuan is famous at home and abroad.

Extended information:

In 2009, Zhang Yiyuan successfully opened up the Tianjin market and established Zhang Yiyuan Tianjin Branch. Five chain stores opened at the same time; in addition, Zhang Yiyuan was selected with a brand-new attitude It was selected as one of the top ten famous teas at the 2010 Shanghai World Expo, allowing people around the world to further understand China's ancient tea culture. In the same year, General Manager Wang Xiulan was awarded the "Top Ten Entrepreneurs Who Impacted People's Economic Life in 2009".

"Integrity-based" is the spirit of Zhang Yiyuan's enterprise. Creating a world-class Chinese tea brand is Zhang Yiyuan's historical mission. Zhang Yiyuan firmly believes that by increasing investment in science and technology, strengthening the deep processing of tea, and strengthening horizontal Together, we will definitely create an aircraft carrier for China's tea industry and create a famous brand in the national industry.

The predecessor of Beijing Zhang Yiyuan Tea Co., Ltd., Zhang Yiyuan Tea House, is a famous time-honored brand in Beijing. It was founded in the 26th year of Guangxu in the Qing Dynasty (1900) and has a history of more than 100 years. The name of the store is taken from the meaning of "One yuan returns to the beginning, everything is renewed", which means that the tea house "opens with great success and continues to develop and innovate".

In 1991, the Zhang Yiyuan trademark was officially registered. In 1993, Zhang Yiyuan was named a "Chinese Time-honored Brand" by the Ministry of Trade. In 1999, in accordance with the requirements of the modern enterprise system, the company was approved by the state to be transformed into Beijing Zhang Yiyuan Tea Co., Ltd. company.

Reference: Baidu Encyclopedia-Beijing Zhang Yiyuan Tea Co., Ltd.