What the boss means is to design a restaurant logo, not the website’s log~~
That is, to design a logo related to the restaurant~~ is like designing a car logo, or Designing a team emblem is the same~~
Generally speaking, the elements of excellent LOGO production
1. Recognition
Regarding the requirement of recognizability, it must be easy to recognize and remember. This requires simplicity in both color and composition.
2. Specificity
The so-called specificity means that it must be different from other LOGOs and have its own characteristics. Otherwise, the designed LOGOs will be the same.
3. Connotation
The design of a LOGO must have its own meaning, otherwise no matter how beautiful and perfect it is, it will only be beautiful in form, but without any meaning. This requires that the LOGO must have its own symbolic meaning.
4. Legal awareness
Regarding the legal awareness of LOGO, you must pay attention to sensitive words, shapes and language.
5. Overall image planning (structural)
Different structures of LOGO will give people different psychological consciousness, just like horizontal lines give people the feeling of smoothness, stability, continuity and calmness , the vertical lines give people the feeling of being high, straightforward, light and impetuous, while the dots give people the feeling of expansion or contraction, which easily attracts people's attention.