1. What does the five-pointed star in Tmall mean?
The five-pointed star of Tmall Store refers to the store with the highest star rating on the platform.
The 5-star store represents the highest star store on the platform. To meet the standards of five-star stores, merchants need to achieve: extremely low return rate, excellent after-sales service and dispute resolution ability, delivery on the day of signing the contract or direct delivery by Tmall, and show the estimated arrival time on the product details page. At present, nearly 10,000 merchants such as Dyson, Yili, Xiaomi, Durex and Quanyou Home have obtained five-star store certification.
Tmall delivers goods daily or directly, and the estimated arrival time is displayed on the product details page.
At the same time, the comprehensive experience upgrade of Tmall Store has increased the reputation of new products, the brand influence of the store, and the response time of Ali Wangwang's manual customer service.
Evaluate the online shopping experience brought by the store to consumers through the data model, and finally feed it back to the stars on 1 and 16 every month.
In addition, in addition to the assessment of the store dimension, Tmall service ecology also has certification for the commodity dimension, which is called "Tmall worry-free purchase".
To obtain the worry-free purchase label of Tmall, products need to meet many standards, such as quality reputation, faster logistics, customized service, free recall, one-click after-sales and so on.
Second, what is the use of the store level?
Taobao stores are divided into nine grades, the first and second grades are the bottom sellers of Taobao, and the number of sellers accounts for about 70%, but the traffic from Taobao to these sellers is rarely only about 30%. The third to fifth levels are Taobao intermediate sellers, accounting for about 25% of Taobao sellers. If you give more traffic, it will probably give about 30% of natural search traffic.
Finally, the sellers on the sixth and seventh floors. This part of the sellers is the least, accounting for about 5% of Taobao's total sellers, but Taobao can give up to 30% of the traffic. In this way, the level of Taobao stores determines the distribution of traffic. The lower the level, the less traffic Taobao gives, and the higher the level, the more traffic Taobao gives.
This is also the reason why there is basically no traffic after the novice seller's baby is put on the shelves.
In fact, the hierarchy of Taobao stores is quite easy to understand, mainly taking one month as the assessment period, and then calculating the sales volume, so as to evaluate the hierarchy to some extent. In the process of store operation, it is necessary to continuously improve the flow of different channels in order to better stabilize their own level.