The brand Philo was born in Italy more than 0/00 years ago. Feile's brand history is longer than Adi Nike we are familiar with. However, due to its late entry into the mainland, its operating conditions have not been very good, and many people do not know this brand. In 2003, Philo was acquired by a sports brand company in new york, and in 2007, it was acquired by a Korean company. After these companies took over, they did not carry forward Philo's brand, but kept Philo in a relatively depressed state.

The reason why Fila is so popular now is that in 2009, Anta acquired Fila's trademark rights in Chinese mainland, Hong Kong and Macao. After being acquired, Anta changed its design and promotion methods, and we became familiar with Philo.

Second, let more young people like this brand.

After being acquired by Anta, the brand Le Fei has completely changed its original consumption pattern, and Le Fei has become a sports brand that young consumers like, so it can quickly make the brand stronger and bigger. Young people are the main consumer groups now, because everyone likes to buy some expensive brands when shopping, and they also like to follow the trend. As soon as the new product appeared, everyone was willing to pay the bill, so Philo chose the practice of young consumers, which made him quickly known to everyone.

Third, celebrity endorsement.

The number of fans of every star in the entertainment circle is very large. When these stars endorse a product, their fans will pay the bill one after another. So Philo also found many stars to speak for himself. He chose idols like Roy and Johnny as his brand-new spokesmen, and these idols also promoted the development of Philo brand.