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1. The trademark was rejected during the application process because the applied trademark was identical or similar in the same category to someone else’s successfully registered trademark, and the examiner believed that it would easily cause confusion among consumers.

2. Trademark review does not necessarily require trademark review. Whether a trademark is reviewed depends on the trademark applicant’s own wishes. The trademark review is because the trademark applicant believes that the applied trademark is inconsistent with the trademark cited by the examiner. If the trademark is similar and will not cause confusion to consumers, then the trademark applicant can file a reexamination application with the Trademark Office, persuade the examiner to withdraw the rejection based on its own reasons, successfully pass the review, and obtain registration.