1. Jiandao Dao is a shopping method "invented" by the actor Ning Yi, played by Guo Qilin in the TV series "The Son-in-law". In the play, customers can get shopping discounts by "flying knives", and at the same time, they can use friends to help increase shopping discounts.

2. Previously, due to the appearance of the male and female protagonists Ning Yi and Su Taner in the plot of "The Son-in-law", they opened a husband and wife shop together, creating a new cloth selling model of "online shopping, offline delivery" , named "Suning Yigou", Suning.com Group Co., Ltd. has recently submitted a trademark application for "Suning Yigou". The trademark belongs to Class 35, advertising sales category. At the same time, Suning.com’s “Suning Yigou” special event has been launched.