Meituan can be regarded as a platform that integrates many services. Although the most important one is food delivery, there are actually many services that can be operated within Meituan. As time goes by, Meituan’s services are actually increasing further.

As for the management of Meituan’s new trademark, it actually took a lot of effort to register it. Due to the development of the company, many key words must be registered to prevent others from preemptively registering or registering them. Unauthorized use. The trademarks registered by Meituan in recent years are actually based on this point, so many new products or services are promoted only after registration.

Tianyancha APP shows that recently, Meituan affiliated company Beijing Sankuai Technology Co., Ltd. has added "Meituan Collects Money" trademark application information. The international classification involves design research, advertising sales, website services, etc. Currently, The trademark status is "Registration Application". The new trademark seems to be similar to the one previously registered by Meituan, but it is indeed registered as a new trademark in a good category.

If a trademark registered by an enterprise is similar to a previously registered trademark, the main reason is that the newly registered trademark exists as a defensive trademark of the enterprise, and the trademark category is different. It will not be used in the future. In fact, it still depends on where the company will focus.

The most important thing about trademark registration is not only the originality of the trademark itself, but also the choice of trademark category. This is because the protection measures for trademarks registered in all categories are much greater, but because there are many trademarks in the whole category, Categories are also areas that companies will not use. They are registered for the purpose of protecting trademarks. Sometimes companies use the value of this trademark in the market to become a well-known trademark, and the ability to protect across categories is also needed.