With the rapid development of the e-commerce industry, more and more merchants are entering the door of Tmall. Tmall’s requirements for merchants to settle in are becoming increasingly strict, but many merchants still do not understand the requirements for settling on Tmall. What are the requirements? What should I do if I want to enter Tmall if I have a company and trademark?

Tmall’s requirements for trademarks:

1. Tmall temporarily does not accept applications for opening a store from brands that have not obtained a trademark registration or trademark acceptance notice issued by the Trademark Office of the State Administration for Industry and Commerce (except for imported goods in some categories);

2. Tmall does not accept applications for pure graphic trademarks because such trademarks cannot name store names and store domain names.

Not only do you need to have your own brand to settle in Tmall, but whether the trademark you hold is R or TM has an impact on the amount of deposit required to settle in Tmall.

Merchant operating on Tmall must pay a deposit. The deposit is mainly used to ensure that the merchant operates in accordance with Tmall’s rules, and if the merchant violates the rules, it shall comply with the "Tmall Service Agreement" and relevant rules. The rules are used to pay liquidated damages to Tmall and consumers. The deposit varies according to the attributes of the store, and the amount is as follows:

1. Brand flagship stores and specialty stores: 100,000 yuan for TM trademarks, 50,000 yuan for all R trademarks

2. Specialized stores: 150,000 yuan for TM trademarks, 100,000 yuan for all R trademarks.

Tmall application process

1. Search application conditions

①Brands: Hot brands and stores listed on Tmall can be recommended High-quality well-known brands are provided to Tmall Mall, and some categories do not restrict the entry of well-known brands.

②Company: Corporate customers who are reasonably and legally registered and can present all relevant documents required by Tmall to enter. Self-employed individuals and non-Mainland Chinese companies are not accepted.

2. Prepare materials for entering Tmall in advance

① Please pay attention to selecting the categories, store types, and brand sources;

② Prepare materials in advance Please stamp the company seal (red seal) to open the physical store;

③ If the application materials are insufficient, they will be returned to you for resubmission. It is recommended to prepare all the materials in advance and review them all at once.

3. Submit Tmall entry materials. The submitted entry materials include:

①Select the store type/brand/category;

②Fill in the brand Information content;

③Fill in the company information;

④Store name Tmall store naming standards.

Audit link (all audit cycle time: within 6 working days)

1. Brand certification, for non-Tmall hot-recruited well-known brands, Tmall Mall will evaluate the company and the overall strength of well-known brands

①Product positioning: design style, audience, cost of goods;

②The overall strength of well-known brand operations: well-known brand establishment time, offline promotion and production Business conditions (store, turnover in the past year, export value, etc.), production and operation conditions on Taobao or other service platforms;

③Brand characteristics: original designer brand, special services ;

④Company strength: characteristic information such as factories, company awards, business plans, etc.

2. Qualification certificate review (review, review)

①The qualification certificate is authentic and credible;

②The business scale exceeds the entry requirements;

③The authorization is reasonable and the external links are complete;

④The production and processing, business scope, and product safety qualification certificates are complete and comply with administrative regulations.

Improve Tmall store information

1. Activate account

①Password setting;

②Fill in your mobile phone number and email address Email;

③Perform real-name verification of Alipay wallet.

2. Complete the tasks related to opening a store

3. Complete the deposit of Tmall software credit card annual fee and Tmall deposit

① Charging standards;

② Please ensure that the account balance in your Alipay wallet is sufficient;

③ Please deposit the security deposit/technical consultation credit card annual fee within 15 days

Open a store

1. Announce the required number of products before the store is launched

2. Decorate the store design to design your store style and create a store auxiliary.

The above is the trademark settled on Tmall? What are the requirements for trademarks on the Tmall platform? Buy a trademark to enter Tmall. What should I do if I have a company and trademark and want to enter Tmall? Answers to related questions. For more information about trademark issues in Tmall stores, please feel free to consult a professional intellectual property consultant. Buy a trademark and enter Tmall. Conditions for entering Tmall store