The Seven Stars

Introduction:

Qixing brand cigarette is the representative work of Japan International Tobacco Co., Ltd. In the global tobacco industry, it and famous brands such as "555" and "Marlboro" dominate the world with their own unique tastes and enjoy high status and honor among consumers. The Arabic numeral "7" is an auspicious number in Japanese cultural life. People call 65438+ annual 10 7th day of the first month as the seventh day of the first month, and decorate auspicious decorations such as the Seven Fortune Gods at home to pray for God's blessing. With "Seven Stars" as the title, can it be understood that the seven lucky stars are not only a symbol of a safe and happy life, but also a symbol of the prosperity of enterprises and brands? Perhaps this is the uniqueness of the label design of "Seven Stars" brand cigarettes. Taking a large area of white as a part of the main visual language, combined with the abstract points, lines, surfaces and colors in European and American designs, the design technique not only retains the national aesthetic thought, aesthetic taste and cultural individuality, but also makes its design lose its modernity and sense of the times, which is not only the design feature of the "seven-star" cigarette label, but also one of the characteristics of Japanese commodity packaging and decoration design.

Packaging design:

The image design of cigarette labels is mainly based on "seven" and "star". From the composition point of view, cigarette labels are contrary to the classical symmetry of European and American designs. Divided by vertical lines and squares, the 3/4 standard surface is regularly composed of light gray color blocks. The "7" in the color block is cleverly composed of yellow with the same brightness and five-pointed stars with the same size, just like the twinkling stars in the sky, looming and hazy. The left side of the cigarette label uses the position of the full map 1/4 to manage the brand name, and it is vertical, which can be described as ingenious, ingenious and novel in form. The font of the English brand name of "Seven Stars" is exquisite and handsome, but it does not lose the beauty of just painting. What is more worth tasting is between "gentleness" and "seven". The two small rows of horizontal foreign languages and vertical names form a contrast between horizontal and vertical, big and small, far and near, eye-catching and beautiful, which echoes the horizontal and black foreign languages at the bottom of the gray surface on the right. This is the eye in the poem and the finishing touch in the painting. The sealing of cigarette case is also a part that cannot be ignored. Dark gray is lined with white stars, which is not only harmonious with the whole, but also forms different levels of rhythm with black label name, gray surface and white background, so that the color language of cigarette labels wins with elegance. Throughout the cigarette label, its design style is fresh, elegant and natural, from which we can not only see the modern trademark design ideas in Europe and America, but also get a glimpse of China's Confucianism, Buddhism and Taoism spirit accumulated in Japanese culture.