Before the founding (1957-1961) 1957-standard. Bill Bowerman and Phil Knight first met at the University of Oregon. 1960 - Little enters Stanford University; at the same time, track and field athletes at the University of Oregon continue to break records wearing sneakers made by Buven. BRS cooperates with Tiger (1962-1971) 1962-Lite asserted in its market research report that Japanese brand sports shoes with low price, excellent technology and good promotion will replace German brands and monopolize the US market. After graduation, Lete went to Japan and contacted the sports shoe manufacturer Onitsuku Tiger Company. When asked who he represented, Lete claimed to be the representative of "Blue Ribbon Sports". 1963-The first batch of 200 pairs of Tiger sneakers ordered by Lite arrived in the United States in December. 1964 - Bu Weiwen and Li Te each contributed US$500 to establish Blue Ribbon Company. Li Te promoted shoes on the track and field, while Bu Weiwen continued to design sports shoes. That year, Le Cordon Bleu sold 1,300 pairs of sneakers, with a turnover of $8,000. 1965-Ji Fu． Jeff Johnson, a former rival of Little's in track and field, became Le Cordon Bleu's first full-time employee. 1966-SC Johnson opens its first directly operated store. 1967 - Bu Weiwen began to develop marathon running shoes, the first lightweight and durable nylon upper running shoes. 1968-The Cortez sneakers designed by Bu Weiwen and produced in Japan became Tiger's best-selling style. 1969-With the assistance of Japanese trading company Nissho Iwai, Le Cordon Bleu obtained an export letter of credit. A student, Carolyn Davidson, designed the "Swoosh" logo for $35. From BRS to NIKE (1972-1978) 1972-After ending its cooperation with Tiger, Blue Ribbon officially launched the NIKE brand in the US Olympic trials; Canada became NIKE's largest overseas market. 1973- Steve Prefontaine becomes the first track runner to wear NIKE running shoes. 1974 - The new Waffle Trainer becomes the best-selling training shoe in the United States. NIKE's business expanded to Australia and established a manufacturing factory in Exeter, New Hampshire, USA. The number of employees grew to 250, and the turnover was US$4.8 million. 1975-Bifangting died in a car accident. 1977 - Blue Ribbon forms Athletics West, becoming the first track and field training club in the United States. Started selling sports shoes in Asia, and set up factories in Taiwan and South Korea to expand production. 1978-Blue Ribbon Company officially changed its name to NIKE Company; signed a sponsorship contract with tennis superstar John McEnore. Began selling NIKE products in South America and Europe. The golden age of NIKE (1978-present) 1979-The first pair of Tailwind running shoes equipped with advanced Nike-Air shock-absorbing technology was launched, and NIKE sportswear also began to manufacture and market. NIKE's revenue accounts for almost half of the U.S. sporting goods market, especially in the field of running shoes. Athletes wearing NIKE running shoes have set records in various track events ranging from 800 to 10,000 meters. 19.8-2 million NIKE shares were publicly listed, and the NIKE sports research and development laboratory was established in Exeter, New Hampshire. That year, the number of employees increased to 2,700, and revenue was US$269 million. 1981-NIKE player Alberto Salazary rewrites the world record in the New York Marathon. Nissho and NIKE jointly established NIKE Japan Company in Japan. 1982-NIKE sportswear grows to nearly 200 styles, with annual apparel sales of $70 million. 1983-Joan Benoit breaks the world women's marathon record wearing NIKE running shoes. 23 NIKE-sponsored athletes won medals at the opening event of the World Athletics Championships in Helsinki, Finland.

1984-In the Los Angeles Olympics, Carl Lewis won four track and field gold medals; Joan Benoit won the first Olympic women's marathon gold medal. 58 athletes sponsored by NIKE took home 65 medals. 1985-The NIKE AIR JORDAN series of basketball shoes and sportswear named after Chicago Bulls rookie Michael Jordan is launched. The decrease in revenue and growth has resulted in the need to save expenses, reduce general administrative expenses and reduce inventory. It has 4,200 employees worldwide. 1986 - Turnover reaches US$1.07 billion. 1987 - Annual revenue dropped to $877 million. However, the advanced Nike-Air patented shock-absorbing insoles have re-established NIKE's technological leadership in the industry; the Air Max visible air-cushion sports shoes have enabled the world to see the excellence of Nike-Air patented shock-absorbing air cushions for the first time. In addition, the fourth-generation Air Pegasus sold 5 million pairs, a multi-functional sneaker just in time for the aerobics craze. 1988 - Development of the Footbridge stabilizer design. NIKE acquires Cole Haap leather shoe company. 1989 - The 'Just Do It' campaign enters its second year; NIKE uses famous athletes to testify about its products, and the collecting craze triggered by AIR JORDAN basketball shoes drives NIKE's sales to grow significantly. 1990- The growing overseas market pushed NIKE's global revenue to exceed US$2 billion, with more than 5,300 employees. NIKE headquarters "NIKE World Campus" was established in Beaverton, Oregon. At the same time, the first NIKE Town opened in Portland. 1991- NIKE is the first sporting goods company in the world with revenue exceeding US$3 billion. The revolutionary Air Huarache running shoe introduces Huarache Fit technology. Multi-sport takes the outdoors with Air Mowabb team shoes and F.I.T. sportswear. Michael Jordan led the Chicago Bulls to win the first NBA championship in team history; NIKE's overseas sales increased by 80%, reaching US$860 million. 1992-Overseas revenue exceeded US$1 billion for the first time, accounting for 33% of NIKE's total revenue. NIKE has signed a sponsorship contract with the United States Track and Field Association. Before this century, all VIP members will wear NIKE clothing to participate in various competitions around the world. 1993-Michael Jordan announced his retirement from basketball after leading the Bulls to their third NBA championship. 1994-NIKE promotes P.L.A.Y. activities. P.L.A.Y. includes a sneaker reuse program that uses more than 100 million pairs of recycled sneakers to build new sports fields. NIKE signed sponsorship contracts with 10 top players from the World Cup champion Brazilian team, as well as the Italian, American men's and women's national teams and the Chinese football team. In Australia, Shane Warne became NIKE's first cricket star. 1995-NIKE's annual revenue reaches US$4.8 billion. Michael Jordan and Monica Seles respectively returned to sports. The owners of the NFL and the Dallas Cowboys signed contracts with NIKE; the fiery French player Eric Cantona challenged racial discrimination in football in a series of ads. Nike Air chlorine cushion technology is launched, equipped with new lightweight and exquisite Zoom Air sneakers. 1996-NIKE-sponsored athletes and teams dominate the Atlanta Olympics. Major League Soccer has launched its first season, with five teams supported by NIKE, attracting more enthusiastic fans than expected. NIKE sponsored the Brazilian national football team to compete in the 1998 World Cup; Tiger Woods won the U.S. Amateur Open for three consecutive years, changing the face of golf. NIKE Town in New York was established. The NIKE sports equipment department was established after merging Canstar Sports in 1994 and began to produce ice hockey skates, inline skates, protective gear, balls, glasses and watches.

1997-NIKE Asia's revenue grew from US$300 million in fiscal year 1996 to US$800 million in fiscal year 1997; two customer service centers were established in Seoul, South Korea and Tokyo, Japan; Mainland China became one of the purchasing countries, and it is also a very important country market. The headquarters World Campus continues to expand and is planned to accommodate 7,100 of the 18,000 employees worldwide. NIKE's Air GX and Air Foamposite sneakers set the standard for comfort in soccer spikes and basketball shoes. Sports industry analysts estimate that NIKE's annual revenue will reach 9 billion US dollars. All efforts are for a simple goal, to help athletes pursue better performance.

Reference: /post/ 15.html The meaning of these two signs has been made very clear by the friends above. . Let me briefly talk about the reasons for its formation. Adidas company was registered and established in 1948. In 1949, the first pair of Sanjian shoes was produced, and the Sanjian strip was registered as a trademark. In other words, the three stripes trademark currently used in the Performance series of functional shoes is the original trademark of adidasn. Until the late 1960s and early 1970s, due to the rapid growth of the sporting goods consumer market, it became a watershed for many world sporting goods brands. At that time, the running shoe industry was booming around the world. According to relevant statistics from the United States, the number of people participating in walking and jogging continued to rise throughout the 1970s. By the end of the 1970s, 25 million to 3,000 Americans insisted on walking. Ten million people, and another 10 million people wear running shoes whether at home or on the street. The rise of running culture has shown that people's consumption trend is more life-oriented. Professional sports equipment can no longer be widely used in life. Running shoes with both comfort and practicality have begun to be welcomed by the public. How to bring the comfort of sports shoes into daily life so that ordinary people can be protected like athletes has become a big topic for sports brands. Some people have overcome this problem. For example, Nike took this opportunity to rise rapidly. . However, adidas, which has more than 40 years of shoemaking history, has not paid attention to this exponentially growing market information. As a result, a large number of adidas shares were later acquired by outsiders. When outside forces became more involved in this old-fashioned and serious German brand, in order to meet the needs of the market, they began to develop sports shoes more suitable for daily life, so the 1972 Clover was born. The birth of the logo. Of course, at the beginning, it still focused on running shoes, which were popular at the time, so the slogan "Strongest, Highest, Farthest" was also full of running-related meanings. With subsequent development, the advancement of chemical technology and the diversification of manufacturing methods, sports shoes have gradually formed two categories: functional sports shoes and casual retro shoes. In the early 1990s, when the Germans regained control of adidas, the clover brand was already very mature, but they still did not abandon their original three strips. On the one hand, it caters to the constant needs, and on the other hand, it shows that they have not forgotten their roots. Therefore, Clover has been retained and focuses on the retro casual series suitable for daily life, that is, the Originals series. The three strips were reactivated and developed in the direction of professional sports equipment, that is, the Performance series. The two trademarks represent two different factions of the adidas brand.