A direct store refers to a chain company whose stores are all invested or controlled by the company's headquarters and managed under the direct leadership of the headquarters. The headquarters implements unified management of people, finance, goods and business flow, logistics and information flow in the store. As a large capital operation, direct stores implement centralized management and decentralized sales, giving full play to the scale effect.

direct selling refers to the distribution mode in which a direct selling enterprise recruits a direct seller, and the direct seller directly sells products to the final consumers outside the fixed business place. Direct-sale stores refer to the distribution shops that sell products directly to the final consumers.

What does Taobao flagship store mean?

Flagship store: merchants use their own brands (? Or TM) settled in Taobao Mall, and the store opened was called "brand flagship store"; (1) Business entity: self-owned brand enterprise (the brand must be owned by the enterprise applying for opening a shop or owned by the legal representative of the enterprise (the trademark of shareholders is not allowed);

(2) brand qualification: trademark registration certificate or trademark acceptance notice issued by the State Administration of Trademarks (trademarks in transfer are not allowed);

(3) business scope: all products under the same brand and different categories.

You can tell from this

I hope my answer is helpful to you

What is the difference between a franchise store and a direct store?

flagship store, where the merchant enters the store opened by tmall with his own brand (trademark is in R or TM status) or with exclusive authorization of the obligee.

(1) Flagship store can be in the following situations:

1. Running a flagship store with its own brand goods;

2. Operating multiple self-owned brand goods and each brand belongs to the same actual controller; Sichuan 3, the flagship store opened by the owner of the store brand (service trademark);

2 and 3 types of flagship stores are only invited by Tmall.

(2) The owner of the store must be the owner of the brand (trademark) or the enterprise holding the exclusive authorization file for opening the Tmall flagship store issued by the owner.

a specialty store, which is a store opened by a merchant in Tmall with the authorized files of other people's brands (trademarks in R or TM status).

(1) A specialty store has the following situations:

1. Operating a specialty store authorized to sell branded goods;

2. A specialty store that operates a number of goods with authorized sales brands and each brand belongs to the same actual controller;

among them, the specialty stores of the type mentioned in point 2 are only invited by Tmall.

(2) The authorization file issued by the brand (trademark) right holder shall not be restricted by region except for individual categories, and the validity period of authorization shall not be earlier than December 31, 214.

franchise stores, which operate two or more other people's or self-owned brands (trademarks in R or TM status) under the same category of Tmall. You can only apply for one franchise store under one investment promotion category.

what does Taobao direct store mean?

Taobao direct store refers to a chain Taobao store directly operated by the head office, that is, the business form in which each retail outlet is directly operated, invested and managed by the head office of the company. The headquarters adopts a depth-like management mode, and directly orders all retail outlets, and retail outlets must also be completely under the command of the headquarters. Its advantage is that its operation is completely under the control of the head office, but its disadvantage is that it is slow to expand the market because it is completely funded by the head office, and some store managers are also candidates, not bosses, but their business performance is not as good as that of the store managers who are the bosses' franchisees.

what's the difference between flagship stores and specialty stores and Taobao stores?

Ordinary stores, commonly known as C stores, can sell anything (as long as it is not illegal). Flagship stores and specialty stores, commonly known as B stores, that is, shopping malls, C stores, can be opened with personal ID cards. B stores must have their own registered brands, specialty stores, own brands or authorized brands.

What do you mean by three types of stores? -that good?

You are talking about three types of stores in Taobao Mall, aren't you?

Flagship stores, specialty stores and specialty stores

The difference is that flagship stores can only make a single brand, and they must have the right to use the trademark before they can apply.

Specialty stores can only make a single brand, and they need brand authorization before they can apply.

Franchise stores can make multiple brands, and each brand must be authorized before they can apply for anything else. Everyone must apply for enterprise Alipay and pass the certification

and submit the business license and tax registration

What is the meaning of Taobao's official flagship store

It is a city center store or a regional center store, which is generally the largest, most complete and most luxuriously decorated store of a certain merchant or brand in a prosperous area of a certain area. Usually, it only deals in a series of products or a certain brand of silly products, and the more common ones are cosmetics brand flagship stores, clothing brand flagship stores and so on. Flagship stores have become more and more popular, and are also concerned by applied writing. The official is the direct entry of merchants, not the general agent sellers, but the guarantee of genuine goods. . . The flagship store is the largest store of the brand. The official flagship store of Taobao is the largest online store directly opened by merchants on Taobao ~ ~ Compared with ordinary online stores, the official flagship store has the following advantages: First, it is authoritative. Effectively eliminate counterfeit and shoddy products, and play a positive role. Second, the identity is clear. Safeguard consumers' informed rights and interests. Third, the operation is stable. Long-term management is not a short-term behavior, and it can effectively safeguard its own image and consumer interests. 5. Low cost and high efficiency. This is the characteristic of general online stores, and the effect is more obvious as an official online store.

what does Taobao's physical store mean?

Taobao's physical store has a store in a certain city, but it is also sold online.

What does Taobao's self-operated store mean?

Taobao's self-operated store is a self-operated store, which can be operated in the name of an individual or a company.

Generally, a self-operated store refers to a store operated by itself. There are also direct stores and franchise stores.

Direct store: refers to the store invested and managed by the brand company itself.

Franchise store: refers to a brand store opened by a franchisee who pays his own money and joins the store, and now represents the sales right of this brand in a certain area.