The delivery authority has been restricted, just look at the reason for the appeal.

How to avoid products that do not comply with Amazon’s relevant regulations? Familiarize yourself with Amazon’s rules and regulations for all product categories and statuses; If you are not sure whether the product meets the guidelines, do not list it; Do not mark the product status as “New” and then say in the product description that the product will look a little worn after sitting on the shelf for a long time, or Other defective issues; Do not immediately relist products for sale unless Amazon has given the all-clear; Destroy products that can no longer be sold to avoid future returns; Regularly check the status of fragile items in inventory and store perishable items separately from products with a long shelf life File a complaint with Amazon and check the remaining FBA inventory when a complaint is received. Before purchasing goods, ask the supplier for a sample and then test it, using it as a reference standard; Put the products together in the box so that the scanner will not miss any accessories; Before sending to the FBA overseas warehouse, give products that are prone to dust Put the product in a plastic bag; mark the warranty period on the product to ensure that consumers understand this before purchasing; check the status of the product repeatedly before shipping; monitor the complaint cycle and single out these problematic products; use "Imperfect Orders" in the Seller Central account ” reporting; review customer feedback to identify preventable issues; label your own products instead of mixing inventory so you are not responsible for other sellers’ violating products.

The store was blocked due to problems with the product and description

This refers to the big difference between the product and the listing display (similar to the way we often complain about the color difference of the clothes bought by a certain store) ) is the same as the third point.

When consumers place an order on the Amazon platform, they expect perfect products and excellent service. Therefore, when consumers receive products that are inconsistent with what they ordered, buyers are likely to initiate complaints. If the number of complaints increases, sellers will be warned by Amazon or their stores will be blocked.

How to deal with product and description problems causing the store to be blocked

1. Find the reason

International practice is to first find out what factors triggered the warning email or store Blocked. Any slight difference between the actual product and the description on the product page may affect Amazon's bottom line. Therefore, check thoroughly for everything that could go wrong.

1) First check: ASIN and UPC codes to understand whether the products in stock are consistent with the goods received by consumers (or returned); product pages, compare pictures, titles, subtitles, publishers/manufacturers, and colors etc., whether there is any difference from the real thing; Product key points, check whether the item should be placed in a gift box, and provide a warranty, accessories, etc., check whether the product is missing some parts and whether it is functioning normally. Product details and specifications, see weight, size, model, compatibility, etc.; Product description, see how the manufacturer describes the product; Product reviews, see how functional the product is, whether specific parts are complete, or whether it is easy to use, etc.

2) Check the sales records of the products involved and look for any patterns. For example, have consumers returned goods for similar reasons?

3) Check the inventory of the products involved. If this product has had many problems before, consider removing it from the shelves.

4) If the product in question is in FBA inventory, apply to Amazon to check the remaining inventory products.

5) If the products are mixed in inventory, you can ask Amazon to return the products instead of destroying them directly. In some cases, you may find that the product in question is not your stock product at all, such as the labeling or shrink wrap is different from your own product.

2. How to write a complaint email to Amazon?

Amazon not only wants to see sellers investigate and fix the problem, but also wants them to come up with some long-term solutions. So, after doing the above two points, you can ensure that Amazon has cleared the inventory products and prepare to implement the following measures to avoid making the same mistakes again.

In fact, I have also explained it in my previous post, so I will repost it here: check inventory regularly; optimize listings and strengthen relevant rules; arrange employees to be responsible for reviewing listings; abandon mixed inventory and give your own inventory Label products; Create a program to donate most of the problem products to show there is no chance of duplication; Design printed flyers to put in boxes with return and refund policies clearly marked; Set up internal quality control processes instead Ship directly; Sign an agreement with suppliers for problematic products to reduce the risk of sending them to buyers; Arrange more quality inspection employees and create a blacklist of problematic products; Change suppliers or shippers.

3. How to avoid product and description problems

In order to avoid triggering Amazon warning emails or having your store blocked in the future, you can take the following measures: Do not sell any product whose listing description does not match the actual product. ; If the existing listing does not 100% match the actual product, create a new listing; If most consumers ask the same question, indicate the answer directly in the product description; Provide a clear return and refund policy in each box Print the company's trademark on the product; Regularly check return reports to see how many products are "not as described"; Strengthen quality control from source to delivery, and be sure to personally inspect the product before shipping directly or letting suppliers ship to Amazon warehouses. Check out the product. Notify suppliers that products do not meet consumer expectations; consider creating a blacklist to exclude products with recurring problems from listings and purchase orders.

Sales of counterfeit goods lead to store closures

Amazon’s anti-counterfeit policy is that any product sold on the Amazon website must be authentic, and the sale of unauthorized copies is prohibited , pirated, and counterfeit goods; if someone complains about selling on the Amazon platform, the seller's account will easily be suspended by Amazon and the funds will be frozen. In this case, how to win back Amazon’s favor and avoid repeating the same mistakes in the future will be the first problem that seller friends have to solve.

How to deal with the store being blocked due to selling fake goods

1. Check your Amazon account

In order to find out what factors may cause the store to be blocked, you need to review Recent moves and learn how Amazon detects seller behavior.

1) The Amazon algorithm will conduct daily inspections based on the following points: Monitor product reviews and seller feedback; Filter A-Z claims submitted by buyers to look for sensitive words; Scan seller website policies, product descriptions, and product titles and the key information listed; check the reasons why consumers contact the seller (product issues, etc.)

What sellers need to pay attention to is to avoid some sensitive words that may easily attract the attention of the Amazon algorithm during communication with users. For example, "not fake", "not inauthentic". Even with the best of intentions when explaining something, it’s possible to trigger an Amazon warning.

2) Check whether the buyer has any misunderstandings

Consumers may think you are selling fake goods and complain to Amazon before contacting you, although they do not intend to sabotage you Business. In some cases, buyers will think this simply because the product does not have original packaging, or is missing some brochures, inserts, accessories, etc. In other cases, some buyers simply have high expectations for certain features of the genuine product—a louder speaker, longer-lasting buttons—and assume the product is fake if it doesn’t live up to their expectations.

3) Check the relevant platform regulations and anti-counterfeit policy

Amazon’s anti-counterfeit policy is that any product sold on the Amazon website must be authentic, and unauthorized sales are prohibited copies, pirated copies, and counterfeit goods. If there is any violation, the seller's account will be suspended or terminated, the seller's FBA inventory products will be destroyed, and the seller's funds will be frozen.

4) Check with the supplier

If your store has been shut down for selling fake goods and you don’t know who actually owns the rights to sell the product, check with the manufacturer. Ask all suppliers where they source their products from, how they can verify the authenticity of their products and whether they are authorized to produce them.

2. What should I write in a complaint email to Amazon?

Amazon hopes you can understand why your selling privileges have been revoked and come up with specific, long-term solutions. Therefore, the following measures can be included in the appeal email: Solve the problems that caused the store to be blocked, such as clarifying product sources and functional issues; Save the original certificate of each product; Record all suppliers and the source of the suppliers; Remove the shelves and Destroy all illegal products. The purchasing department adds more employees to regularly clear inventory and replace suppliers if necessary

3. How to avoid store closures due to selling fake goods in the future?

Amazon adheres to the principle of "suspend your account first, and then speak up if you have any objections". A simple complaint can be enough to shut down your store, especially for new sellers. That's why you need to take some precautions from now on: Ask your supplier for a detailed invoice, the brand and manufacturer name must be clear; Make sure the document is titled "Invoice" and not "Order Confirmation" or something similar, and press Save in the correct format; avoid purchasing liquidated products as the main purchasing channel; check Bottom Performers, Return Reports and Imperfect Order in the seller's account, and solve existing problems in a timely manner; investigate your suppliers and their competitors; find products that can provide you with Work with suppliers of quality inspection certificates, or just manufacturers; Look for warranties for all products; if you can offer repairs and extended warranties, mention this in the listing; Back up everything on multiple hard drives and cloud drives Documents; Understand the supply chain in detail and be cautious in purchasing goods

The store is blocked due to infringement of intellectual property rights

During the Amazon sales process, ensure that the products sold are legal and have property rights Authorization is the seller’s basic responsibility. If you fail to do so, your account will be suspended. But this also means that if the seller does not know much about intellectual property infringement, it will be easy to violate Amazon's rules and be blocked.

1. What is intellectual property?

Amazon sellers need to maintain four types of intellectual property rights: Copyright, Trademark, Utility Patent and Design Patent. In other words, if you don’t want your Amazon account to be suspended, sellers need to avoid illegal manufacturing, plagiarism, and selling imitations and fakes.

Theoretically, selling these products on the platform requires both Amazon and the seller to bear the responsibility. However, considering the platform’s business model, a court recently ruled that Amazon is not responsible for this. This means that the seller needs to bear the consequences of infringement independently. The figure below shows information related to intellectual property, including intellectual product type, validity period, scope of application, forms of infringement, etc.

2. Consequences of infringement

The property owner or legal agent may file a lawsuit against Amazon. Amazon’s policy also stipulates that the sale of counterfeit, pirated and unauthorized products, etc. is not allowed. Infringement of intellectual property rights will result in the seller's Amazon account being blocked and funds frozen.

3. Countermeasures

1) When Amazon notifies the seller of infringement, the seller must actively respond.

2) Browse the content guidelines and anti-counterfeiting policy.

3) Find products or related listing information that violate intellectual product laws and Amazon policies.

4) Contact the intellectual property owner and talk to them directly. They are usually easier to communicate with than lawyers. If the intellectual property owner cannot be found, contact the legal representative mentioned in Amazon’s account suspension notification email.

5) Provide a list of suppliers and their contract terms.

6) Request the intellectual property owner or agent to withdraw the complaint.

7) If the intellectual property owner or his agent does not respond, contact a lawyer for help.

8) If the seller can afford the cost of having his account suspended, he can wait until the matter is resolved with the property owner before writing a specific improvement plan (POA).

9) Write an action plan including the property owner agreeing to withdraw the complaint.

10) If the complaint is not dismissed, submit a detailed list of steps to Amazon indicating what steps the seller and its own attorneys have taken to avoid future infringements or to prove that the complaint is unreasonable.

11) Check quality management measures and train employees to identify products and listing types that are prone to infringement.

12) Remove or clean up all inventory products that have caused the Amazon account to be suspended and products that are prohibited from being sold on the platform.

13) Appeal to Amazon and take the above measures.

How to avoid store closure due to infringement

For private brand products: When publishing product information, pay special attention to the words used to ensure that everything is original. Detect brand keywords or phrases in trademark databases, such as Justia Trademarks. Before listing a private label product, make sure it is unique, even if it has been patented.

If purchasing from a third party: If possible, know the intellectual property owner and sales rights agent for each product. Ensure that all product information, including images, published are approved by the intellectual property owner. Record the item list and invoice for each product and review them before listing. Make sure the document you get is an invoice, not an order confirmation, proforma invoice, commercial invoice, etc. Research suppliers and their competitors and avoid purchasing from wholesalers who cannot provide relevant documentation.

In short, how to avoid Amazon accounts being blocked due to intellectual property violations depends on the seller’s business model. Either do all the necessary research before listing your own brand, or save the legal paperwork from your supplier.