The Xianheng Hotel was founded in the Guangxu period of the Qing Dynasty (1894) by Lu Xun's uncle Zhou Zhongxiang and others. It later became famous at home and abroad because of Mr. Lu Xun's literary masterpiece "Kong Yiji". The old store reopened in 1981 and became a famous store that combines traditional style with the characteristics of the times, integrating famous cities, celebrities, and famous wines. It is one of the famous attractions in Lu Xun's hometown in Shaoxing. It has successively won many honorary titles such as "China's Well-known Trademark", "China's Time-honored Enterprise", and "China's Famous Catering Store". According to the evaluation of the World Brand Laboratory, the "Xianheng" brand has been ranked among China's 500 most valuable brands for four consecutive years.

With the influence of Xianheng Hotel brand, the company has successfully opened more than 30 national catering chains in large and medium-sized domestic cities such as Beijing, Shanghai, Nanjing and Shenzhen. "Tai Diao" brand rice wine is a patented product independently developed by Xianheng Hotel. It is the first to create a new innovation in Shaoxing's traditional rice wine. The "Tai Diao" trademark has been recognized as a well-known trademark in China. Currently we have general agents in Guangzhou, Shenzhen and other cities as well as Hong Kong, Macao and Taiwan. Xianheng Hotel Food Co., Ltd., which was developed on the basis of the "front store and back field" of Xianheng Hotel, has become a food processing enterprise focusing on deep processing of agricultural products and has begun to take shape. It is listed as a leading agricultural enterprise in Zhejiang Province. The company has created a successful path for commercial enterprises to invest in efficient agriculture and established a leading agricultural enterprise based on the national-level Shaoya original breeding farm to engage in the protection, breeding and breeding of Shaoya original species. Shaoxing Duck Original Breeding Farm is one of the 73 key breeding farms in the country approved by the Ministry of Agriculture. It is the Shaoxing Duck Original Breeding Base announced by the Zhejiang Provincial Department of Agriculture and a science and technology innovation center determined by the Zhejiang Provincial Department of Science and Technology. Shaoxing duck is one of the three most famous egg-laying duck breeds in the world and is known as China's "national treasure".

——The sudden rise of domestic and foreign trade industry

In terms of domestic trade, a trading company has been involved in selling high-end equipment and instruments in industries such as electricity, environmental protection, shipbuilding, and railways. Its business scope and efficiency It has a leading position in the country and has established sales branches and offices in 15 domestic provinces (cities), and has obtained the general agency of more than 10 well-known domestic and foreign brands. At the same time, the supermarket business format was introduced in the distribution of traditional hardware tools, with good development momentum, and it became the vice-president unit of Zhejiang Hardware Machinery Association.

In terms of foreign trade, the import and export business scope includes hardware department stores, Jiaodian chemical raw materials and products, mechanical equipment and parts, electrical equipment and instruments, automated office supplies, arts and crafts, textiles and raw materials, packaging materials, Building materials, metal materials, etc. are exported to the United States, Europe, Southeast Asia and the Middle East.

——A specialty hospital with distinctive characteristics

Shaoxing Xianheng Hospital, a subsidiary of the group, was transformed from a public hospital into a private, non-profit hospital. With the development orientation of "big specialty, small comprehensive", the hospital cooperated with Shanghai Fudan University Affiliated Eye, Ear, Nose and Throat Hospital to open Shaoxing Xianheng Branch of Shanghai Fudan University Affiliated Eye, Ear, Nose and Throat Hospital, becoming a large influence in the field of ophthalmology, ear, nose and throat. of specialized hospitals.

In order to further enhance the influence of the "Xianheng" brand and build a century-old enterprise. The "Xianheng New World" project with a total investment of 600 million yuan, covering an area of ??55 acres and a construction area of ??75,000 square meters is currently being implemented. This project will expand the Xianheng Hotel into a five-star Lu Xun cultural themed hotel on the basis of inheriting the historical context. Hotel, development and construction of cultural tourism and leisure blocks. The project is expected to be completed before October 2009.