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What principles should be followed in the transfer of trademark rights?
First, the trademark right transfer contract and trademark right use license contract concluded on the basis of equality, voluntariness and consensus are legally binding on both parties; Either party to the contract shall earnestly and comprehensively perform the obligations stipulated in the contract, and shall not refuse to perform or not fully perform for other reasons. Unless the law provides otherwise.

Second: The transferee of a contract for assignment of a registered trademark shall guarantee the quality of the goods using the registered trademark, and shall not manufacture and sell fake and inferior goods for himself under the cover of the registered trademark.

Third: Anyone who uses another person's registered trademark with permission must indicate the name of the licensee and the origin of the goods using the registered trademark.

Fourth, the licensor in the trademark licensing contract should supervise the quality of the goods in which the licensee uses its registered trademark. The licensee shall guarantee the quality of the goods using the registered trademark. Otherwise, the licensor has the right to terminate the trademark licensing contract.

Fifth: The transferor of a trademark right transfer contract shall not use the transferred trademark for goods similar to or identical to the transferee's goods within the validity period of the contract and the effective area of trademark registration, unless there is a trademark license contract with the transferee. Otherwise, the transferee has the right to sue the transferor of the original trademark transfer contract for infringement of the exclusive right to use the trademark.

Sixth: If the licensee obtains the license of the exclusive right to use a trademark through a trademark licensing contract, the licensor shall not use the registered trademark, nor shall the licensor permit others to use the registered trademark. If the licensee obtains a non-exclusive trademark license through the Trademark License Contract, the licensor not only has the right to use its trademark, but also can issue the same non-exclusive trademark license to any third party.

Article 7: Without the explicit authorization of the trademark owner, that is, the licensor in the trademark license contract, the licensee in the trademark license contract shall not allow any other third party to use the registered trademark.

Article 8: In case of any dispute between the trademark right transfer contract and the trademark right licensing contract, both parties may settle it through consultation, mediation or arbitration. If all the above approaches fail, it will be finally settled through litigation.

Article 9: Where a dispute between a trademark right transfer contract and a trademark right licensing contract is settled through litigation, it shall be under the jurisdiction of the people's court of the defendant's domicile or the place where the contract is performed.