Format of the activity plan

1. Title of the activity

2. Purpose and significance of the activity

3. Participants, Who is specifically responsible for organizing

4. Overview of activities

5. Activity process

6. Opinions of the participants (such as community opinions, etc.).

7. results and discussion

8. conclusions and suggestions

details

subject: (headline)

preface: (overview)

significance of carrying out the activity: (why)

content of the activity: (describe the steps and items of the activity in detail)

execution time of the activity: Area)

staffing: (according to the position, all work tasks are subdivided into each staff member)

Pre-preparation: (do a good job in the investigation, promotion and expansion of the pre-event and arrangement of the event equipment, etc.)

Work content: (put forward work requirements, Subdivide the work tasks and put forward the completed requirements)

Activity purpose: (Make the desired effect)

Effect evaluation (Benefit analysis): (Anticipate the reaction and the achieved effect after the activity)

Bill of materials: (Register all the used publicity materials and articles)

What kind of title is the most attractive for the activity planning

The title setting of the activity planning. Planning the title of the event should first consider the holidays related to Father's Day. For example, Fenghao Advertising Company launched Father's Love like a Mountain on Father's Day to prepare the best gift for his father. This combines the convenience of the day.

besides geographical location, people in different places have different characteristics, so the setting of event planning titles must reflect locality.

when it comes to people and aspects, the title should be combined with some hobbies of the active people.

How to write the title of Taobao Baby is attractive

1. The law of equivalent search words tells us that when a baby has multiple attributes, the most closely related attribute should be written together with the baby's name. Whether the baby can be searched depends on whether the baby's title contains keywords and whether the keywords are correctly combined. Tight arrangement and keyword combination is a science, which allows you to improve the probability that your baby will be searched.

2. Empathy. When naming one of your treasures, you might as well put yourself in the other's shoes. If you were a buyer and wanted to buy this product, what words would you search through Taobao to find her? What you can think of is what many people can think of, so please use this keyword in your title.

3. Use words that attract consumers' attention, such as specials and promotions.

I believe you also want to buy things when there are activities, so please don't be stingy with words such as specials, promotions, premium, listed promotional prices

and new products are listed. These words can greatly improve your transaction rate.

4. Taobao stipulates that the longest title of a baby can't exceed 6 bytes, that is, 3 Chinese characters. In an ideal combination, the more keywords are included, the greater the probability of being searched.

How to write an attractive title for marketing

An excellent sales copy must have an eye-catching and attractive title, otherwise, no one will click in to read the copy content no matter how good it is. Especially in today's network era where advertisements are flying all over the sky, to "stand out" from many advertisements, we must make great efforts and ponder over the titles, strive to attract readers' attention at the first time, and step out of the most critical step of successful sales of copywriting.

1. First of all, we should think from the perspective of product purchase. The title to be written must be "altruistic", that is to say, buyers should see the benefits.

2. Secondly, pay attention to the length and expression of the title. If the title is too short, it will be unconvincing. If it is too long, it will make people feel cumbersome and arouse readers' disgust. Generally, 15 to 2 words is the best, and the expression should be easy to understand, that is, colloquial.

3. The last point is very important, that is, starting from the content of the copy, the title to be written must be closely related to the copy to be promoted, and it is forbidden to become a "title party", because the ultimate goal of the copy is to promote products, not to earn clicks.

How to write the title of WeChat official account's article is more attractive

The first thing that matters is effectiveness, title and content. If you don't know how to judge at first, I suggest you use Watermelon WeChat official account's assistant to see what articles are popular in it and make some judgments through relevant indexes.

How to write the title of Wechat business's soft article is attractive.

It is said that it depends on her face, but on one. Whether a soft article looks good or not, first of all, we look at the title. Whether the title is attractive or not is very important, especially for soft articles on the Internet. Without attractive titles, there will be no click-through rate. Therefore, from the perspective of soft writing, how to write the title of soft text is the most important link.

1. Attracting with "profit"

Unlike other types of articles, soft articles are generally articles published by merchants to promote products and brands, so be sure to attract with "profit" and directly indicate your interests in the title!

Classic soft title:

◆ The annual income of 1, yuan for small webmasters is not a dream-my struggle course (XX website training soft title)

◆ Leave your 1 yuan and your hemorrhoids (XX medical soft title)

◆ Register XX website members and send 1 yuan cash coupons (XX online mall soft title It is human nature to be interested in new things. Grasping this feature and creating soft articles with news value will often cause a great sensation, especially when it is spread on the Internet, and it can get more reprints. The commonly used words in news headlines here include: surprise, first time, first time, leading, innovation, finally, wind and water, undercurrent!

classic soft title:

◆ "Reporter's observation: the rise of online project outsourcing" (the soft title written by the author for a witkey network)

◆ "Sun CD in our city" (the soft title written by XX real estate)

◆ "Apple AIR is innovative, new and thin (the thinnest laptop in the world)" (Apple Multi-purpose vehicles begin to interpret luxury with safety (title of XX car in soft text)

3. Moving with "emotion"

People are all animals with feelings, affection, friendship and love, and we are surrounded by "emotion" in this world! Therefore, with the help of this feature, the author must grasp a word "emotion" in the title of the soft article and use "emotion" to move the reader. When writing this title, the author must put his own feelings into it!

classic soft title:

◆ "19 years' waiting, a gift that makes her cry" (XX gift soft title)

◆ "I broke up with my girlfriend for this website" (XX website soft title)

◆ "Husband, I can't stop smoking, wash my lungs" (XX health care products soft title). It can be seen that "stories" have been with us since childhood, and story-based titles are more touching and attractive to read.

classic soft title:

◆ The detours I walked through in those years (soft title written by XX Investment Manual)

◆ My Encounter with Tea Picking Beauty (soft title of XX tea)

5. Attracting people by "hanging"

The TV series "Hidden" was broadcast that year, and the ratings were very hot. Why did this drama attract people? The same is true for writing soft articles. From the title, it lays the groundwork for readers to read the text because of surprise and conjecture. Such titles should be interesting, enlightening and suspense-making, and can trigger the main body to answer.

Classic soft title:

◆ "What made his car go to the point of no return? (soft title written by xx antirust products)

◆ "What happened in ten years" (soft title of XX red wine)

◆ "Is high-end lactic acid pork a fool?" (soft title of XX food)

◆ "How did I rise from failure and move towards success? "(soft title of XX training)

6. Charming with" secret "

Like suspense, everyone likes to hear all kinds of truths, and human instinct for knowledge also makes everyone prefer to explore unknown secrets. Therefore, the title of the secret can often attract more attention. If you pay attention to the CCTV Spring Festival Gala, you will find that as soon as the annual magic is over, there will be a wave of secrets on the Internet, and related posts will be heated up. Commonly used keywords in this kind of title: secret, secret, truth, behind, unique skill, etc.

Classic soft title:

◆ "Half a month lost 1 pounds, the secret was made public for the first time" (soft title written by XX slimming products)

◆ "Behind the hot sale of pure beauty" (soft title of XX cosmetics)

◆ "Let the sales performance increase by three times" The amazing secret of making a website at a low price "(soft title of XX virtual operator)

7 ... > >

What's the slogan to attract people to participate in the next activity?

I don't know. Since others are invited to participate in the next activity, it is definitely necessary to participate in an activity first. You can work hard on this activity and let people know that this activity is good for you. Everyone is willing to take the initiative to try something that is good for them.

56 How to write the headlines of today's headlines is more attractive

First, the rules of symbols

As we all know, symbols are condensed languages, and few characters can express rich meanings. The symbol law contains three symbols, namely exclamation point, question mark and ellipsis.

1. The exclamation point

plays three roles in the title:

First, it expresses strong emotions;

second, highlight something to attract attention;

Third, psychological suggestion plays a brainwashing role.

For example, there is an account called Micro Interactive, which makes a prediction about the function of WeChat on New Year's Day every year, and in 216 wrote an article called "216 WeChat Function Prediction". From the perspective of WeChat product manager, the whole article looks reasonable and true. Good content can't be wasted. What should I do if I want it to spread? First of all, let everyone feel that this function is very real and powerful, and give them a psychological suggestion. So write "too powerful!" after the title. . The revised title has become "WeChat 216 Functional Planning, which is too powerful! In the end, this article was read by about 28, people and reprinted by more than 4 people in WeChat official account.

second, the law of numbers

first of all, the human brain and visual system have much priority in dealing with numbers than with complex Chinese characters, and having numbers in the title will have a feeling of high information content.

For example, Wei Pengyuan, former deputy director of the Coal Department of the National Energy Administration, was arrested on suspicion of taking bribes, and the source of huge amounts of property was unknown, which is a typical example of social news, especially People's Daily. But it will be particularly difficult to understand, and the title is too long. Later, the title was changed to "2 million cash found in the home of the former deputy director of the coal department". There is a number in this place first. Under normal circumstances, a person may earn millions in his life, and he will feel that the number of 2 million is very, very large, giving people a feeling of special surprise. However, ordinary people have no idea about 2 million yuan, and there is another analogy, "burning out four money counters." That is to say, this money is so much that even the money counter can't count it, and it will directly burn out. The final title was changed to "Former Deputy Director of the Coal Department: 2 million cash was found at home, four money counters were burnt out ...".

The title is good. Just throw a particularly huge number first, which will attract people's attention, and at the same time give you a perceptible analogy, saying that money has burned out the money counter, so turn this thing into a quantifiable standard.

The most important thing about the law of numbers is that the article is organized and rigorous.

third, the rule of big money

is often referred to as the celebrity effect. Because we are very sensitive to celebrities, stars, famous schools, famous enterprises or state authorities, once these keywords appear in the title, they will naturally attract attention. When we want to combine our products or brands with a celebrity, we must enhance users' cognition and let them know that there is a very close connection between the two, so that "being rich" will not make people feel strange.

4. Zhihu's body rule

What kind of titles does Zhihu's body rule apply to? Just what you can't understand needs to be explained, and the other is what you can't experience personally, so you need to go to the parties and tell us about it.

For example, the original title is called past lives of Tesla, which seems a little far away. What is the experience of owning a Tesla after revision? 》。 Everyone knows that the sales volume of Tesla in China is not very large, so not everyone has the opportunity to drive Tesla, but if someone tells you in person, you will have an immersive feeling.

The key to Zhihu's body rule is to set a good scene to make others interested in this topic. [page]

V. Contrastive Law

We often have to find the two ends of the contradiction in the article, and then enlarge it, or look for opinions that are contrary to common sense to make a fuss. If you want to use the title well, you must find the particularly contradictory points in the article and then make them form a strong contrast, which will attract attention.

VI. Rule of Grounding Gas

When writing an article or doing an activity, you want to spread it as widely as possible, so try to avoid uncommon and professional words in the article or title, and make the title as easy to understand as possible, so that more people will be interested in the article.

For example, "All-weather battery revolutionizes the performance limitation of lithium battery at low temperature" is particularly obscure, and many modifiers are added, such as "All-weather" and "revolutionary breakthrough". Too many modifiers will make many people unable to understand it. So the title was changed to "We invented a lithium battery that is not afraid of cold". Anyone who has had life experience knows that the iPhone will be insensitive outdoors in winter, or even fake crash, because the performance of lithium batteries will be low at low temperatures, and the situation just mentioned will occur. ......> >

tweet an article on wechat, saying that an activity is over. How to write an attractive title

Write one that you have a profound influence on.