in p>1913, Prada established its first boutique in the center of Milan, Italy. The fashionable and excellent quality handbags, suitcases, leather accessories and cosmetic cases designed by the founder Mario·Prada were favored and sought after by the royal family and the upper class. Today, this boutique, which is still popular, still has a high reputation and fame in the upper class of Italy, and the value embodied by Prada products has always been regarded as an extraordinary enjoyment in daily life.