Nowadays, in the face of trademark transfer, many people are complaining that the price of trademarks is too expensive. "It's tens of thousands, hundreds of thousands, millions at a time", "What's the value of a small trademark?" What's more, it's a lie to directly say that the sellers of trademarks. In fact, there are cheap trademarks, but good trademarks are also worth the money.

difficulty in trademark registration

First of all, why a trademark is expensive depends on the difficulty of trademark registration. For those who have experienced the delay in trademark registration and are eager to use the trademark, the price of the trademark in trademark transfer is really not expensive. To register a trademark, you have to have a nice and creative name or a vivid and unique design, and you have to go through a series of complicated procedures such as trademark inquiry, trademark registration application, trademark examination and registration announcement. This process takes a lot of time and risks, even if it can pass smoothly and get the trademark registration certificate, it will take more than one year at the earliest.

the appreciation space of a trademark

A trademark is an intangible asset of an enterprise, but not every trademark is the same. If an enterprise spends a little more money to buy a better trademark at the beginning, there will be a lot of room for the price increase of the trademark, and it will rise rapidly. It is possible to make it into a well-known brand or trademark! At that time, the value of this trademark can be imagined.

a good trademark itself is the propaganda of a team enterprise.

The high price of a trademark is also related to the high price of other publicity and promotion methods. How to explain this? You want some enterprises to spend millions, tens of millions or even hundreds of millions of advertising fees to promote their products on TV or other media with only one purpose: to make consumers remember their trademarks. And a good trademark may not need to spend such a huge amount of money for publicity and promotion. A good trademark has included the saved publicity expenses, because a good trademark itself is free publicity.

a good trademark can easily leave a good impression on people, deepen the relevant public memory, and help to expand its popularity. The choice of trademark logo and the design of pattern should be concise and easy to understand, conform to the characteristics of the industry and be conducive to communication. Just like Apple's first Logo, exquisite is exquisite but quite complicated, which is not conducive to communication. Therefore, it was eliminated and replaced by the Logo we saw at present.

we don't know how customers define cheap and cost-effective. If you analyze it carefully, it is not necessarily true.

I'll explain the details to you: at present, the price of trademarks in the market basically starts at 2,, and the transaction price of 68% of trademarks is 2,-5,.

if the price of a trademark is low, for example, less than 5,, you can buy a trademark. Then these trademarks are likely to have such problems.

1. The validity period of the trademark is coming

This trademark may be only 1-2 years away from the validity period or a few months. After you buy this trademark, you need to renew it immediately. However, the holder, with the mentality of getting rid of the trademark before it expires, took the opportunity to make a fortune and sold it at a low price. Some buyers don't know much about the trademark and will not renew it, resulting in the trademark being invalid and unusable.

2. The meaning of a trademark is opposite or irrelevant to its category.

A good brand name will be immediately associated with the goods it needs to use after customers see it, so that the two can play a brand promotion role. For example, a brand name is "Baby Love", and 25 kinds of clothing trademarks have been successfully registered. And your product is made of high-end men's and women's clothes. Although the label "Baby Love" can be made into clothes within the registered scope, the name obviously does not match your product. Therefore, this trademark has no meaning for entrepreneurs.

3. There are few commodities that can be used by trademarks

The reason for this situation is that the protection of registration is not considered comprehensively or some categories are rejected when registering trademarks. For example, a cosmetic trademark can only be used in the small category of "facial mask", but not in other cosmetics such as eye shadow and lipstick. If this trademark is successfully registered by a competitor, it can only be used as a wedding dress for others. The multi-category registration of trademarks can protect brands to the greatest extent. Well-known enterprises such as Wuliangye, Baiyun Pharmaceutical, Taizilong Clothing and China Southern Airlines have applied for full-category protection of trademarks.

4, trademark combination registration, the parts do not match

Although trademark combination registration is cheap, it is not conducive to the examination and approval of trademarks. This trademark festival mentioned the necessity of applying for trademarks separately. Not only that, in terms of trademark value, the independent registration of each element is more conducive to the promotion of trademark value, and the buyer's favorite may be one of them. For example, if the icons of Haier Chinese and Haier Brothers are registered together and not applied separately, and the buyer takes a fancy to Haier Chinese but doesn't take a fancy to the icon, the transaction of trademark transfer may become more complicated or terminated.

with the increase of the number of trademark registrations, the success rate of registration will also decrease, and the trademark registration will become more and more difficult, and there will be risks such as rejection, objection, and failure of examination during the registration process. Secondly, the creativity of a registered trademark is rare. The price of a trademark depends on whether the name of the trademark is good, whether the graphic design is generous, and whether the creativity of the trademark is eye-catching. It can be said that there are very few boutique trademarks successfully registered.