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Tencent released the "WeChat Moments Usage Guidelines"
As early as March 15, WeChat released the "WeChat Moments Usage Guidelines". What are the prohibitions on the use of WeChat Moments after the new system of Moments is released? What do we need to pay attention to?
Full text of "WeChat Moments Usage Guidelines":
On March 15, WeChat released the "WeChat Moments Usage Guidelines". WeChat stated that the WeChat team has been committed to providing users with a green and healthy ecological environment, and strives to build Moments into a safe, private and secure high-quality interaction platform among friends, giving users more experience convenience. In order to protect the legitimate rights and interests of users, we resolutely crack down on all types of illegal content and behaviors.
In order to regulate the use of Moments, clearly define various violations, and formulate formal and public handling guidelines; the WeChat Security Center has now formulated and launched the "WeChat Moments Usage Standards".
The full text of the specification is as follows:
WeChat Moments usage specifications
1. Principles
1. To maintain a healthy ecological order in WeChat Moments , to better protect the legitimate rights and interests of users and a good user experience, the WeChat Security Center is based on current laws and regulations and the "Tencent Service Agreement", "Tencent WeChat Software License and Service Agreement", "WeChat Public Platform Service Agreement", "WeChat Public Platform" Operation Standards" and formulated the "WeChat Moments Usage Standards" (hereinafter referred to as "these Standards").
2. WeChat users’ activities in WeChat Moments must not violate current laws and regulations. The WeChat Security Center will handle violations in accordance with relevant laws, regulations and user agreement rules, and cooperate with the competent authorities to safeguard the legitimate rights and interests of WeChat users and other entities.
3. If you have any doubts or disputes about the understanding and implementation of this specification, you can inform us and we will explain or handle it according to the relevant rules.
2. Relevant Terms
To use WeChat Moments services, WeChat users must read and abide by the "Tencent WeChat Software License and Service Agreement", "Tencent Service Agreement", and Tencent's Special rules formulated, etc. This specification is explained and explained based on the above-mentioned agreements and rules. The relevant content and examples are intended to help WeChat users understand and comply with the relevant agreements and rules more clearly, but not to modify or change any terms in the above-mentioned agreements and rules.
3. Usage Guidelines
4. The construction and sustainable development of a healthy ecological order in WeChat Moments depends on the concerted efforts and support of WeChat users. The following usage guidelines are included It will help operators understand the operating rules of WeChat Moments more clearly, and we hope that we can work together to create and maintain a win-win and beneficial ecosystem for operators, users, platforms and other parties.
1. Content specifications for WeChat Moments
Content published in WeChat Moments must comply with relevant laws, regulations and Tencent Agreement Rules. If the published content involves violations of relevant regulations, once discovered, corresponding measures will be taken against WeChat users based on the degree of violation.
1.1 Infringement or invasion of privacy content
1.1.1 Subject infringement
1) Use the registered business name or trademark of others without authorization to infringe other people’s business Exclusive rights to name and trademark.
2) Use other people’s names and avatars without authorization, infringing other people’s reputation rights, portrait rights and other legal rights.
1.1.2 Content infringement
1) Unauthorized publication of other people’s original articles infringes on other people’s intellectual property rights.
2) Publish other people’s ID numbers, photos and other personal privacy information without authorization, infringing other people’s portrait rights, privacy rights and other legitimate rights and interests.
3) Fabricate facts to blatantly vilify other people’s personalities, or use insults, slander, etc. to damage other people’s reputations.
4) Unauthorized publication of corporate trade secrets infringes upon the legitimate rights and interests of the company.
If such infringement occurs for the first time, the illegal content will be deleted. If it occurs repeatedly or the circumstances are serious, the illegal WeChat account will be banned within a certain period of time.
1.2 Pornographic and pornographic content
1.2.1 Dissemination of obscene and pornographic content, including but not limited to soliciting prostitution, looking for one-night stands, sexual partners, etc.
1.2.2 Send erotic texts, erotic videos, erotic comics and other content for pornographic purposes, but not limited to the above forms.
1.2.3 Long-term sending of pornographic and sexually suggestive information to attract users.
1.3 Violent content
1.3.1 Disseminate real images of people or animals being killed, maimed, shot, stabbed, tortured or otherwise injured.
1.3.2. Content depicting violence or child abuse.
1.3.3 There are disturbing violent scenes such as drug use, self-abuse and self-mutilation.
1.3.4 There is no qualification to sell imitation guns, bows and arrows, controlled knives, air guns and other lethal firearms and weapons.
1.3.5 Content that depicts real weapons for the purpose of encouraging illegal or reckless use.
1.4 Gambling content
Send content that organizes gatherings for gambling, sells gambling equipment, teaches gambling (Qian Shu) skills, methods, methods, etc.
1.5 Endangering platform security content
1.5.1 Sending phishing websites and other information to induce users to be deceived and suffer losses.
1.5.2 Sending viruses, files, computer codes or programs may cause damage or interrupt the normal operation of the WeChat messaging service.
1.6 Gang-related content
Sending information of a gangland nature such as revenge and debt collection; hiring and luring others to engage in terrorist, violent and other activities; forming gangs and recruiting members, content that poses potential harm to social order.
1.7 Illegal items
Including but not limited to sales invoices; selling counterfeit cigarettes, counterfeit currency, stolen goods, and smuggled items; illegally applying for certificates and seals, agency ID cards, credit cards, and handling mobile phone copies Card and other information; trading human organs and other contents.
1.8 Advertising content
1.8.1 Fraudulent and false advertising
Fraudulent advertisements with the purpose of defrauding money (such as online earning and lottery winning information); Advertisements for health care products, medicines, and foods that falsely exaggerate the effects of weight loss, height gain, breast enhancement, and whitening but are obviously ineffective; advertisements that promote the sale of fake and shoddy goods.
1.8.2 Illegal items and illegal advertising content
Illegal advertising includes but is not limited to: sales invoices, sale of counterfeit cigarettes, counterfeit currency, stolen goods, smuggled goods; illegal certificate engraving, agency service Information such as ID cards, credit cards, and mobile phone copy cards; trading of human organs and other contents.
Illegal items include but are not limited to: ivory, tiger bones and other illegal wildlife products, drug trafficking, wiretaps, arms, human organs, drugs, state secrets, credit card cashing, certificate application, illegal seal engraving, sex Abuse and so on.
1.8.3 The advertised recommended products themselves have nothing to do with the identity disclosed by the WeChat account (including the registered and disclosed subject information and operating business scope), for example: the account name is Mood Quotes, and the actual sale of weight loss products, etc.
1.9 False information content
The false information referred to in these rules refers to fictitious facts, concealment of the truth and other information fabricated, forwarded and disseminated by WeChat users and other subjects. Including but not limited to:
1.9.1 Involving opposition to the basic principles established by the Constitution, the socialist system, endangering national unity, sovereignty and territorial integrity, leaking state secrets, endangering national security or damaging national honor and interests, etc. Political misinformation.
1.9.2 False information that incites hatred, discrimination, and misunderstanding among countries, regions, ethnic groups, and religions, and damages good customs.
1.9.3 False information that disrupts social order and causes or may cause public panic.
Example: Please tell your acquaintances not to eat seafood in the near future. Please forward it immediately
1.9.4 False information promoting cults and feudal superstition.
1.9.5 False information related to common sense of life and public topics.
1.10 Content that induces sharing and attention
1.10.1 Forces users to share: Only after sharing can they proceed to the next step. Including but not limited to: sharing before booking, sharing before knowing the answer, etc.
1.10.2 Incentive users to share: users will be rewarded after sharing. Including but not limited to: inviting friends to open gift boxes, collecting likes, sharing to increase the chance of a lucky draw, etc.
1.10.3 Coercing and inciting users to share: Use exaggerated words to coerce and induce users to share. Including but not limited to: "If you don't repost, you are not Chinese", "Please forward it to a well-wisher", "After reposting, you will have a safe life", "Reposting is crazy", "Must repost", etc.
1.11 Other content that violates laws and regulations or violates relevant rules.
2. WeChat Moments Code of Conduct
The following behaviors are serious violations and affect the user experience, and may also cause damage to other users, WeChat Moments and Tencent. Once discovered, they will be punished according to the violation Take appropriate measures to deal with the WeChat account.
2.1 Use of plug-ins
Use plug-ins, plug-ins or other third-party tools and services to access WeChat Moments and related systems without Tencent’s written permission. For example: using any third-party tools or other methods to circumvent the group sending restriction strategy, including but not limited to using the single sending function of the public platform to implement the group sending function, with the intention of circumventing the public platform's limit on the number of group sendings, etc.
2.2 Fanwashing
2.2.1 Using other WeChat personal accounts, WeChat public accounts and any functions or third-party operating platforms to promote or promote in WeChat Moments without Tencent’s written permission Mutual promotion includes but is not limited to: zombie whitewashing, mutual promotion of WeChat public accounts, WeChat personal accounts promoting WeChat accounts through ordinary WeChat messages, greetings from nearby people, drifting bottles, shaking, etc., and the use of third-party platforms Carry out mutual promotion, etc.
2.2.2 The promotion forms defined in this specification include but are not limited to: promotion behaviors through various forms such as links, avatars, QR codes, plain text, etc.
2.2.3 Produce, publish methods and tools related to the above behaviors, or operate or disseminate such methods and tools, regardless of whether these behaviors are for commercial purposes, user accounts will be processed .
3. Data usage specifications
3.1 Obtaining or using user data
Do not obtain or use other user data in WeChat Moments in the following ways:
3.1.1 Copy, store, use or transmit user data without the user’s explicit consent and truthful disclosure of data purpose, scope of use and other relevant information to the user.
3.1.2 Require users to share personal information (mobile phone number, date of birth, etc.) before using its functions, or collect user passwords or user personal information (including but not limited to, mobile phone number, identity ID number, birthday, address, etc.).
3.1.3 Use the user’s WeChat ID, name, QQ, mobile phone number, email address, date of birth and other information for any purpose that is not authorized by the user and the WeChat public platform.
3.1.4 Attempt to conduct reflective search, tracking, correlation, mining, acquisition or use of the user’s WeChat ID, name, QQ, mobile phone number, email address, date of birth and other information to engage in activities related to the identity disclosed by the WeChat account unrelated behavior.
4. Payment specifications
To ensure the security of your payment and funds, we recommend that you use WeChat payment service when you pay in WeChat Moments and related functions. When using it, you must abide by relevant agreements and rules such as the "WeChat E-Commerce Service Agreement" and "WeChat Pay User Service Agreement" according to the content of the WeChat Pay service you use.
5. Trademarks and Trade Dress
5.1 WeChat users must abide by trademark, copyright and other intellectual property laws and regulations as well as Tencent’s relevant rules on the use of intellectual property.
5.2 WeChat users who are not the trademark owners or are not allowed to use other people’s trademarks without authorization.
5.3 If you publish content in WeChat Moments that contains other people’s trademarks, copyrights, or other intellectual property rights, Tencent has the right to require the publisher to explain truthfully and provide relevant rights certificates or authorization certificates as required. If an explanation is provided and relevant proof of rights is provided, the content will be regarded as the aforementioned illegal content.
5.4 For non-Tencent official accounts, it is prohibited to have the same intellectual property content as Tencent’s existing content (such as ‘Tencent’, ‘WeChat’, ‘Tencent’, ‘WeChat’, ‘QQ’) in the account name and output content. ', etc.), similar words (for example, Tencent, tencent, wecha, etc.), or content that is easily confused with existing Tencent product design themes, appearances, etc.
5.5 Any WeChat account not operated by Tencent shall not conduct any behavior that misleads or implies that Tencent is the WeChat user, or misleads or implies that Tencent endorses its quality, services, or exists in any form to cooperate with it. relation.
6. Laddered Punishment Mechanism and Reporting and Complaint Mechanism
6.1 Laddered Punishment Mechanism
6.1.1 Violation Content
6.1. 1.1 Once discovered, the content will be deleted and WeChat Moments will be blocked.
If the WeChat account posts, we will give the WeChat account a warning, restrict or prohibit the use of some or all functions, account ban or cancellation according to the circumstances, and announce the results;
6.1.1.2 Infringing content
Subject infringement: If such infringement occurs for the first time, the illegal content will be deleted. If it occurs repeatedly or the circumstances are serious, the illegal account will be banned within a certain period of time.
Content infringement: If such infringement occurs for the first time, the illegal content will be deleted. If it occurs repeatedly or the circumstances are serious, the illegal account will be banned within a certain period of time.
6.1.1.3 Other behaviors that violate national laws and regulations
For pornographic and pornographic content, violent content, gambling content, black-related content, and illegal item sales content , users will be punished accordingly depending on the degree of violation. If such behavior occurs for the first time, the illegal content will be deleted. If it occurs repeatedly or the circumstances are serious, the illegal account will be banned within a certain period of time. For third parties, links will be blocked or domain names will be banned directly based on the degree of violation.
6.1.2 Violations
6.1.2.1 Inducing sharing, inducing attention, malicious marketing behaviors
WeChat personal account: Delete illegal content, we will consider the circumstances Warn, restrict or prohibit the use of some or all functions of the WeChat personal account, impose penalties such as account ban or cancellation, and announce the results;
Third parties: Block links or ban domain names based on specific violations. punishment.
6.1.2.2 Fraudulent behavior
WeChat personal account: Delete the illegal content, and we will warn, restrict or prohibit the use of some or all functions, and ban the account of the WeChat personal account depending on the circumstances. Penalties up to and including deregistration will be imposed, and the results will be announced;
Third parties: Depending on the specific violations, penalties for link blocking or domain name bans will be imposed.
6.1.2.3 Collection of likes
WeChat personal account: Delete the illegal content, and we will warn, restrict or prohibit the use of some or all functions and accounts of the WeChat personal account depending on the circumstances. Punishment from banning until cancellation, and announcing the results;
Third parties: Depending on the specific violation, penalties for link blocking or domain name banning will be imposed.
6.2 Reporting, Complaint and Appeal Mechanism
6.2.1 Reporting and Complaint Mechanism
If WeChat users and other legal subjects believe that there is infringement or infringement in WeChat Moments, For illegal information or behaviors, you can report or complain through the following channels, and provide relevant reporting or complaint certification materials that comply with laws and Tencent requirements:
6.2.1.1 Report illegal information or behaviors in WeChat Moments , should be made through the reporting function of WeChat Moments;
6.2.1.2 Complaints about infringement information or behaviors published or implemented by WeChat individual users in WeChat Moments should be made through the WeChat individual user infringement complaint process or the WeChat Security Center. Complaint page;
WeChat individual user infringement complaint: computer visit weixin110.qq.com->Infringement complaint->Individual infringement complaint
6.2.1.3 Complaints about the release or implementation of WeChat public accounts Infringement information or behavior in WeChat Moments should be made through the online "Application for Infringement Complaint" process on the WeChat public platform or the infringement complaint page of the WeChat Security Center;
Reporting infringement of public accounts: Visit mp.weixin.qq on your computer. com->Bottom of page->Infringement complaint
6.2.2 Complaint mechanism
If WeChat users have objections to the processing results, they can appeal or unblock through the following channels:
6.2.2.1 Guidelines for appeal channels for WeChat public accounts: Public accounts can appeal after being processed due to violations. There is an appeal entrance on the violation handling prompt page.
When making an appeal, you must provide relevant proof of appeal materials that comply with the law and Tencent’s requirements for Tencent’s review.
6.2.2.2 Telephone customer service: 0755-83767777
6.2.2.3 Online customer service: Visit kf.qq.com-> WeChat->Remove login restrictions
6.2.2.4 If third-party applications or information are prohibited from being published in WeChat Moments, you can apply for unblocking through the following channels:
1) Please first refer to the above specifications and modify or delete the illegal content until Until it meets the relevant specifications of this answer.
2) After modification, you can apply for unblocking by sending it to Tencent’s designated email address: moment@tencent.com.
3) If the WeChat public account function is blocked, please wait for unblocking according to the corresponding prompts on the public platform. Currently, this email address (moment@tencent.com) only accepts unblocking applications for penalties related to Moments, not Accept applications for unblocking WeChat public accounts.
Please use the following format for the email title:
Applicant or company for unblocking Moments + “Page theme (such as Nervous Cat)”
Text Please attach the blocked link and a description of the situation.
The blocked content can only be unblocked after it has been reviewed and modified to comply with the relevant specifications of this answer.
6.2.2.5 Infringement counter-complaint notification guidelines——
WeChat public account: visit kf.qq.com-> WeChat->Remove login restrictions
WeChat Personal account: Visit weixin110.qq.com on your computer -> Infringement Complaint -> Personal Infringement Complaint -> WeChat Individual User Infringement Complaint Counter-Notification Guidelines
4. Comply with local legal supervision
When using WeChat Moments, you should abide by relevant local laws and regulations, and respect local morals and customs. If your behavior violates local laws, regulations or moral customs, you shall be independently responsible for it.
WeChat users should avoid involving Tencent in political and public affairs incidents due to the use of WeChat Moments, otherwise Tencent has the right to suspend or terminate your service.
5. Disclaimer
WeChat users clearly understand and agree that Tencent does not provide any express or implied guarantee or condition of any kind regarding WeChat Moments, including but not limited to commercial merchantability. , applicability for specific purposes, etc. Your use of WeChat Moments must be done at your own risk.
6. Dynamic Document
This specification is a dynamic document. We have the right to modify and update its content according to relevant laws and regulations updates or product operation needs. You should be able to check it repeatedly to get the latest information.
VII. Definition and application
The term "WeChat users" as mentioned in this specification includes but is not limited to WeChat software users, WeChat public platform users, WeChat open platform users, etc. who use WeChat and its All users of relevant platforms and functions.
The term "WeChat account" as used in this specification refers to all accounts in the account system that use WeChat and its related platforms and functions, including but not limited to WeChat personal accounts, WeChat public accounts, WeChat open platform developer accounts, etc. .
The content and behavior of WeChat public accounts in WeChat Moments are subject to the provisions of the "WeChat Public Platform Service Agreement", "WeChat Public Platform Operation Specifications" and other agreements and rules.
The content and behavior of WeChat Open Platform developers in WeChat Moments shall be subject to the provisions of the "WeChat Open Platform Developer Service Agreement" and other agreements and rules.
8. Implementation Time
This specification will come into effect on March 15, 2015.
This update time: March 15, 2015
Related agreements:
"Tencent Service Agreement"
"Tencent WeChat Software License and Service Agreement"
"WeChat Public Platform Service Agreement"
"WeChat Public Platform Operation Specifications"
(Please use your browser to visit weixin.qq .com, obtain relevant agreement content according to the functional guidelines)
Tencent Company
March 15, 2015