the home of disante and Anta is not a production line. The development of Anta mainly depends on shoes, while Disante started from men's wear, so clothes and shoes are not on the same production line. But now Disante is a brand of Anta.

In February p>216, Anta Sports invested 15 million yuan to establish a joint venture with Disante, and exclusively operated and engaged in all kinds of products with the trademark "Descente" in China, including design, sales and distribution. DESCENTE brand, formerly known as Ishimoto Men's Retail Store, was founded in Osaka, Japan by TAKEO ISHIMOTO, a famous Japanese entrepreneur. In order to promote the brand spirit of Disante DESCENTE, Mr. Ishimoto invited Kazuyoshi Nishimura, a Japanese skier, as a brand consultant and launched a series of ski clothes. In 1961, the trademark DESCENTE of Disante was successfully registered, and at the same time, the brand was officially launched.