Corporate trademarks are signs. It can only be said that CIS includes trademarks.

You can ignore the long paragraph after this

CIS (Si Xiao) is the English corporate identity Abbreviation for system. It means "unified system of the enterprise", "self-identification system of the enterprise", "enterprise identification system". Si Xiao theory constructs and develops the corporate image as a whole, which is the identification system of the enterprise. A good "Si Xiao" will become a powerful tool to help enterprises develop the market in the long term.

CIS (Si Xiao) is a modern enterprise management strategy. It is not achieved overnight. It has experienced an evolution process from ci to cis. ci (corporate identity) means corporate identity. It was originally just a means to unify corporate visual identity, increase corporate product visibility, and then achieve the purpose of expanding sales. The emergence of ci is the result of the large number of enterprises in the industrial era and the corresponding fierce market competition. As early as the beginning of the 20th century, Italian entrepreneur Milo Olivetti opened a factory in Ibria to produce typewriters. In order to improve the competitiveness of his products, he paid attention to the design of corporate logos and constantly improved his trademarks. On the other hand, he also opened a nursery school to enhance the corporate image. In 1914, the famous German architect Bieder Behans was hired as a design consultant for the German AEG electrical appliance company, and designed a unified trademark, packaging, note paper and envelopes, which played a positive role in unifying the corporate vision.

Although the unified design of the above trademarks and logos cannot be regarded as ci design in the strict sense, they can be regarded as the prototype of ci visual identity.

CI officially originated in the United States in the 1940s and 1950s. During this period, three companies in the United States adopted ci design, namely CBS, IBM and Westinghouse Electric Company. Among them, IBM's logo design is the most famous. Therefore, some people regard the introduction of the ci plan by IBM as a sign of the creation of ci.

The introduction of cis has enabled many companies to achieve good operating results. For example, in the early 1960s, Clais Company suddenly increased its market share by 18%; in 1970, Coca-Cola Company introduced cis. Coca-Cola logos around the world were transformed, and the result was a craze for cis around the world.

Japan followed the American trend and introduced and developed cis in the 1960s and 1970s. It developed and strengthened "concept identification" , not only created cis practice with its own characteristics, but also made contributions to cis theory.

Around the 1980s, cis was introduced to Southeast Asia, and Hong Kong and Taiwan in my country introduced cis in the late 1970s and also achieved success. Certain achievements have been made.

Since my country's reform and opening up, with the development of market economy, many companies have gradually paid attention to and introduced cis, such as Taiyo Group, Sanjiu Group, Jianlibao, Li Ning Sports Products, etc., and have achieved targeted results. ***Remarkable achievements. In recent years, many ci planning, design and other professional companies have emerged in our country, which have contributed to the introduction of cis to enterprises and improved their competitiveness.