nike brand was founded in 1972.

NIKE is headquartered in portland, Oregon, USA. The company produces all kinds of sporting goods, such as clothing, shoes, sports equipment and so on. NIKE is a world-famous sports brand, which originally refers to the Greek goddess of victory in English and is translated into Nike in Chinese.

Nike logo is a small hook. Nike has always regarded it as a glorious task to inspire every athlete in the world and offer them the best products. The air cushion technology pioneered by Nike has brought a revolution to the sports world. The sports shoes made by this technology can protect the athletes' knees well and reduce the impact on their knees when they land in strenuous exercise.

the name p>NIKE is very auspicious in the eyes of westerners, and it is easy to read and remember, and it can be called loudly. Nike logo symbolizes the feathers of the wings of the Greek goddess of victory, representing speed, but also representing movement and gentleness.

brand story

in the 198s, Nike products began to enter the homes of ordinary people (especially teenagers) from track and field and gymnasiums. Nike must try its best to expand the attraction of Nike advertising without losing the traditional market of formal sports. For this reason, like Levi's brand (founded by Levi Strauss, the inventor of jeans, the leading brand of jeans), Nike must become an integral part of youth culture and a status symbol.

Nike is fighting in two completely different markets. The problem it faces is how to get a balance and consistency in adapting to popular consciousness and promoting sports achievements. Nike has begun to rethink its advertising strategy. In 1986, an advertisement promoting Nike inflatable insoles was a real breakthrough, in which Nike adopted a brand-new idea.

above content reference: Baidu Encyclopedia -NIKE