In addition to shape and size, we often use color to judge the status and feeling of things.

The theory of determining the overall color matching

1. The font size of the title should not be too large and the color should not be too heavy.

2. In a layout that strives to be simple and plain, it is wise to try not to color parts other than photos.

3. In works that express natural and simple design styles, white backgrounds are generally used to express the effect.

4. Unify the background of small object photos into a light-colored page to look neat and clean.

5. The black text on the white background is very obvious.

About Kazuki Okamoto

1. Color is not responsible. You must first move people with images

2. Understanding things through color helps people understand the world One way, but um, it starts more with image and appearance.

3. Portrait: layout-text elements-color

4. The theory followed in choosing colors

Make full use of the three primary colors of red, blue and yellow.

Brightness: Color brightness, also known as the brightness of the color. Color value is one of the three elements of color (hue, lightness and saturation). Different colors will have differences in light and shade, and the same color will also have changes in light and dark shades.

Purity: Color purity refers to the percentage of primary colors in the color. Purity is used to express the shades and depths of a color. Purity is the criterion for judging the vividness of colors such as dark and light colors.

Select the color matching ratio according to the carrier characteristics.

The use of a single color can easily create a desolate and cold impression, so complementary and contrasting colors are often used color schemes.

Complementary colors: Complementary colors are divided into art complementary colors and optical complementary colors

Art complementary colors definition: two colors that form an angle of 180° in the hue circle

Optical complementary color definition: Two colors of light are mixed in an appropriate proportion to produce white light

Contrast color: Two colors that are 120 degrees to 180 degrees apart on the hue circle are called contrasting colors.

Hue: Hue refers to the appearance of color. Hue is the primary characteristic of color and the most accurate standard for distinguishing various colors.

Twelve hue design method

In the past 15 years, blue has been perceived by more and more people.

People's understanding of color will change in different eras, but the use of primary colors and other colors is still the easiest combination to impress readers.

Elegant colors lose the power of color, but increase conciseness and elegance.

Even muddy colors can give people a sparkling impression through different combinations and combinations.

For the media, as long as it has the function of transmitting information, bright flashing colors and gorgeous colors are most easily accepted by everyone.

The psychological impact of color.

C I corporate image design logo.