Shanghai Bingjie Clothing Co., Ltd. is a wholly-owned subsidiary of Bosideng Co., Ltd. and independently operates a series of products under the "Bingjie" brand. "Bingjie" is one of the "Five Golden Flowers" of Bosideng Co., Ltd. The brand meaning comes from the beautiful idiom "Bingqing Jade", and it is a "green environmental label product".
"Bingjie", a brand that grew up on the shoulders of giants, has a strong ideal when it comes out. It is this strong ideal that has given Bingjie a lot of honors: it has won many awards. Jiangsu famous brand products, Suzhou famous brand products, the title of partner of the Chinese Olympic Committee for the 19th Winter Olympics, special products for the 10th Chinese Winter Games, and "the true creator of down jacket experts".
In 2008-2009, it was awarded the "Most Popular Brand" and "Best-Selling Brand" by the China Garment Association, Down Garment Association, and Down Garment and Products Professional Committee. In 2010-2011, it was awarded the "China Garment Association Down Garment Expo" Best-Selling Brand Award", "Most Popular Brand Award" in 2010-2011 and other honorary titles. In 2012, the Bingjie brand was awarded the title of "Partner of China's Aerospace Industry".
Extended information:
The Bingjie brand is positioned as young, energetic, fashionable, and friendly, targeting young people aged 18 to 35 who are fast-paced, love freedom, and love to act cool. , 2011/2012 new down jackets have been launched in three series.
The "Dynamic Campus" series has bold colors, cool shapes, and incorporates sports elements. The "casual journey" series adopts this season's popular portable styles and makes clever use of new fabrics. The "Fashion Party" series uses fashionable and sexy colors as the main tone to create a unique style for urban women.
Among many down jacket brands, Bingjie's "youth fashion" positioning is very clear. It integrates fashion and trend elements with the light and delicate design of its products. It is deeply favored by young consumer groups and has a number of products every winter. Many styles are sold out. In 2010, the "Meng Weiyang" series of works was awarded the "Best Popularity Award for China's Down Clothing Design" by the China Down Industry Association.
Bingjie's years of persistence have pioneered fashionable down jackets and won the industry Various honors: continuously ranked among the top ten down jacket brands in China, and was awarded the "Most Popular Brand" award and the "Best-Selling Brand" award for two consecutive years in 2009-2010. The sales volume ranks fifth among all down jacket brands in the country, and ranks first among down jacket brands with youthful fashion positioning.
Mr. Wang Daocheng, general manager of Shanghai Bingjie Clothing, said: "Bingjie launched a new image spokesperson, a new terminal image, a new product style this year, and put forward the brand slogan of New Fashion, which fully fully It reflects that our style is more fashionable and more suitable for young fashionable people. We are also fully prepared for the launch of Bingjie's full series of clothing.
Bingjie down jackets are not only becoming more and more fashionable, but also more fashionable. The form of communication and promotion is also more novel: the in-depth application of online Weibo and the frequent launch of interactive activities, and the Bingjie Future Fashion Star audition has been launched in colleges and universities across the country, with popular singers Mao Fangyuan, Zhang Dianfei, and Zheng Fan who are deeply loved by young people. The "Bingjie Trendy Trio" formed by them will tour more than 20 cities across the country, integrating fan clubs and brand promotion, and interacting with young consumers at a closer distance.
Baidu Encyclopedia-Shanghai Bingjie Clothing Co., Ltd.