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Can a Taobao flagship store be opened for a trademark that is in preliminary approval status online?

Yes, but a deposit of 100,000 is required. (Preliminary approval status, that is, TM status)

Refer to the new mall rules introduced by Taobao in October:

Merchants must pay a deposit to operate in Taobao Mall. The deposit is mainly used to ensure that merchants comply with Taobao Mall operates according to the rules, and when merchants violate regulations, it will be used to pay liquidated damages to Taobao Mall and consumers in accordance with the "Taobao Mall Service Agreement" and relevant rules. The deposit for renewal merchants for 2012 must be paid in one lump sum before December 26, 2011. The amount of the deposit is divided according to the type of store and the trademark status of the goods operated as follows:

Brand flagship stores and specialty stores: 100,000 yuan for TM trademarks, 50,000 yuan for all R trademarks;

Specialized stores: 150,000 yuan with TM trademark, 100,000 yuan with all R trademarks;

Special category description:

Store type flagship store, deposit The deposit is 150,000 yuan;

For specialty stores that operate imported goods without registered trademarks in mainland China, the deposit is 150,000 yuan;

"Books/Magazines/Newspapers", "Music/ The categories "Film and Television/Celebrities/Audio and Video" and "Performances/Food, Drinks and Entertainment Discount Coupons" do not involve brand attributes and do not have store types, so the deposit collection method is: 50,000 yuan for flagship stores and 100,000 yuan for specialty stores;

The deposit for the "Online Games and QQ", "Telephone Communications" and "Travel" categories is 10,000 yuan;

When the deposit is insufficient due to payment of liquidated damages to Taobao Mall or consumers, etc., the merchant will The balance needs to be replenished within 15 days. Taobao Mall that fails to replenish the balance will supervise the merchant store until it is replenished.