Every company that can develop has a development process. How to record this development process? The following is a model essay on the development history of the company that I compiled for you. Welcome to read it.
Model essay on the company's development history 1
In 19 _ _, Chen Zhongxin, the founder of Zhongzhixin Furniture, led a group of trendsetters to Shunde, Guangdong, with superhuman courage, to expand the territory and enter the furniture industry in this hot land of "furniture manufacturing kingdom".
Mr. Chen Zhongxin, who was born in Huizhou merchants, has a bright eye. With the sensitivity of professional entrepreneurs and his understanding of the cultural connotation of furniture, he accurately predicted the future development trend of the furniture industry. If he wants to survive in the furniture industry as soon as possible, he must make products that others dare not do and others can't think of. After careful consideration, he fixed his eyes on successful people, because these people have high comprehensive quality, advocate elegant cultural concepts, and have the capital and strength to buy expensive furniture products, so there will be a big market for producing high value-added furniture products that match them.
Therefore, since 2__, Zhongzhixin Furniture Company has carried out product transformation, positioning its products as "branding, upscale and European beautification" and based on high-end and high value-added furniture products. This accurate positioning of the company's products is the first strategic victory of Zhongzhixin Furniture Company and the cornerstone of the rapid rise of CITIC Furniture Company. Fighting in the sky, Zhongzhixin furniture is taking off
With the rapid development of China's economy and the accurate positioning of enterprises, Zhongzhixin is developing rapidly like an eagle. In the year of 2__, Zhongzhixin achieved fruitful results, and achieved a comprehensive bumper harvest in production and sales. In March, American furniture ivory "Charlotte" series products made a grand debut, and "Charlotte" specialty stores in large and medium-sized cities in China mushroomed, with sales orders catching up with the company's fist product "Saint Locke". In the upsurge of dealers competing for the distribution right of Charlotte, the company's new European-style "Metersbonwe Family" made a dazzling appearance at the Shenzhen Exhibition in August. In just half a year, the company continuously designed and manufactured two series of new products, and together with the two series of "Metersbonwe Family" and "St. Locke", nearly 2 specialty stores were rapidly developed, which is the "speed of believing in China" that was rumored by the industry! This is the influence of Zhongzhixin furniture brand! This is the display of the personality charm of Mr. Chen Zhongxin, the chairman of Zhongzhixin Furniture Company! This achievement of Zhongzhixin is the first of its kind among European and American furniture manufacturers, which has developed the most specialty stores and designed and produced the most product series! It is passed down as a much-told story in the same industry.
Improve the product supply chain and logistics with confidence
In order to relieve the worries of timely delivery for dealers, "let dealers have zero inventory"! Zhongzhixin does not hesitate to occupy the company's huge funds to increase product inventory, and the company's large-scale modern logistics center has also increased from 3, square meters to 6, square meters, thus relieving the dealers' worries about timely delivery. As long as the orders are sent to the company, the business department will immediately arrange the logistics center to deliver goods in time, so that the dealers do not need to occupy funds to increase inventory, and consumers can see their purchased furniture installed at home at the first time. This kind of "China-to-letter speed" is second to none in the same industry. With the confidence in their own products and the full trust in local distributors,
the company's large-scale logistics center not only did not form a backlog of products, but also many specialty stores had a booming business during the Golden Week in October, giving full play to their strong supply capacity.
Brand innovation leads the furniture trend in Europe and America
With the evolution of international furniture fashion trends and the changes of domestic furniture market demand, Zhongzhixin Furniture Company actively initiated brand innovation, and sublimated and extended the concept of home in terms of business scale and product development. At present, the company has paid attention to "St. Locke Shabili/White Light", "Charlotte", "Meite Meijia", "Meite Family" and "Fa.
after the brand upgrade, in order to better grasp the furniture trends in Europe and America, Mr. Chen Zhongxin, the chairman of the board, led a team of designers to visit many countries in Europe and America to appreciate the advanced design styles of European and American products and uncover the true meaning of European and American furniture! In addition, in China, Mr. Chen Zhongxin personally went deep into the first-line market, personally led the personnel of marketing department and business department to investigate in local specialty stores, felt the atmosphere of specialty stores, understood the consumer demand psychology, fully grasped the reasonable positioning of Zhongzhixin furniture brand, took effective measures in time, strengthened various service functions, carried out personalized product customization services, set up specific product processing workshops, and carried out all-round home supporting, design and customization services for customers. All these efforts are well-intentioned, only to make consumers feel the joy of a successful life with the concept of "European and American style models and successful people's choice", and truly embody the essence of the brand of "choosing Zhongzhixin furniture and enjoying a successful life".
strategic development and comprehensive integration of the dealer team
Zhongxin has an unchanging purpose-"let the dealers make money". Over the years, Zhongzhixin has supported large and powerful distributors and trained potential distributors. "If a worker wants to do a good job, he must sharpen his tools first", so it is necessary to integrate the dealer team in time. Strengthening the promotion of Zhongzhixin furniture brand is a sublimation of Zhongzhixin furniture company's strategic policy. Honesty is the principle of Zhongzhixin furniture market sales staff. It is the responsibility of marketing staff to help dealers analyze the market and improve the comprehensive quality of shop assistants. Zhongzhixin Furniture Company warms its dealers with true feelings, makes great efforts in store design, area, atmosphere and other aspects, and standardizes the integration scheme of operating specialty stores, so that dealers can grow from small to large, from large to strong, from single dealers to channel dealers, so that manufacturers can develop together and make profits together!
Carry forward the past and forge ahead into the future, leading the all-round development of high-end furniture in China
Since its establishment, Zhongzhixin has always adhered to the classical high-end product positioning. In today's rapidly changing market environment, under the leadership of Chairman Chen Zhongxin, Zhongzhixin has undergone a gorgeous transformation. On the basis of the original European style, it has added a new Chinese style to create two brands, Huali Huayun and Tanyi Huatang, leading the future development trend of China furniture industry. The new Chinese style is to rethink the Chinese style, interpret the traditional style of China in a new way under the current background of the times, integrate modern elements with traditional elements, and create a new furniture style according to modern people's use needs and aesthetic needs. In addition to being more beautiful and fashionable in form, it has been improved in function, and the details have been re-formulated in combination with ergonomics, which conforms to modern people's living habits.
The change of all the way witnessed the glory of all the way. Zhongzhixin has developed for more than ten years, and it is a large group company integrating furniture design, development, furniture culture communication, manufacturing, marketing and logistics. It has a cohesive team of more than 3, employees in engineering technology, design, marketing and production. A large-scale production base with a total area of 25, square meters, a large-scale logistics center with a total area of 6, square meters, and the introduction of world-advanced automatic production equipment and product quality inspection equipment from Italy and Germany, the company has now become a large-scale enterprise specializing in large-scale and serialized production of high-end furniture in Europe and America. Now it has the European and American French series St. Locke? Shabili, St. Locke? At present, there are as many as 8 domestic brand chain stores, which are exported to Europe, America, the Middle East, Southeast Asia and other countries, and have become the brand leader of Chinese classical furniture, with its popularity and reputation rising continuously. It has won many honors such as "Top Ten Enterprises with Comprehensive Strength in Guangdong Furniture Industry", "Leading Brand in Guangdong Home Furnishing Industry" and "China Home Furnishing Industry Environmental Protection Contribution Award", and has been selected as "Top Ten Furniture Brands in China Home Furnishing Industry" for eight consecutive years. At present, more than 1 product designs of Zhongzhixin have been protected by national patents.
since 2__, Zhongzhixin has also insisted on placing advertisements in CCTV's Evening News and CCTV's Economic Information Network, not only CCTV, but also increasing advertisements for high-speed road signs such as Shanghai-Nanjing and Beijing-Tibet. As a result of years of continuous investment in brand promotion in CCTV, it has achieved very good results so far. Reward your hometown and help the world
In addition to outstanding performance in the furniture industry, Zhongzhixin is also an enterprise with a strong sense of social responsibility. The company takes "returning home and helping the world" as its corporate purpose and has been practicing in the field of social welfare for many years.
for a long time, Mr. Chen Zhongxin, the chairman, insisted on donating money to the revolutionary base areas of the New Fourth Army. In the 2__ Wenchuan earthquake, he led employees to raise funds and donate more than 5, yuan to the disaster area. In the same year, Mr. Chen Zhongxin donated 5, yuan to build roads for his neighbors and benefit one party. In 2__ years, more than 3 million yuan was donated to rebuild schools in my hometown and improve the teaching environment of Shangyao Primary School. In 2__, he took the lead in establishing the "Shangyao Chen Clan Family Foundation", and all the funds obtained were used to help hometown students complete their studies and help people of insight to start businesses. At the same time, a series of public welfare movements, such as the national aid project, have been carried out continuously, and the road of public welfare of Zhongzhixin furniture has become wider and wider, which has been widely praised by all walks of life.
In the wave of commercialized furniture, Zhongzhixin is like a cup of light tea, which is worth savoring. It insists on telling its understanding of life in its own language, breaks through the shackles of existing products, and fully considers many aspects such as technology, aesthetics, practicality and humanistic care. No chasing after the wind, no echoing, just being yourself. And lead the domestic high-end furniture market with a unique way of thinking, creating a "world of loyalty."
Model essay on the history of company development 2
At the end of the last century, although after the baptism of reform and opening up, all kinds of private enterprises mushroomed everywhere in the land of northeast Jiangxi, but they all appeared in the form of family workshops or a storefront, which made people feel that they could not become a climate after all. At the same time, a passionate young man, with his keen insight into the market and his ability to capture fleeting business opportunities, resolutely plunged into the stormy sea of business, determined to create a shining example of local private enterprises, in return for nurturing his own land and people-he is Mr. Hu Yong, the current chairman of Jiujiang Shengshi Chuanwang Catering and Entertainment Co., Ltd.
The biggest difference from other private entrepreneurs is that Mr. Hu Yong didn't put his personal economic interests and capital accumulation in the first place at the beginning of his business, but put the construction of well-known local enterprises and the return of society in the top priority with foresight, and always instilled this in the ideas of every employee of the company. Therefore, since its establishment in 1998, Jiujiang Shengshi Chuanwang Catering and Entertainment Co., Ltd. has consistently adhered to the service tenet of "nothing is famous, it is authentic and affordable", giving benefits and benefits to customers and giving sincerity and smiles to the society. Customers are critical and fair, and through the concerted efforts of countless prosperous times in Sichuan and Wang Ren, they have finally been recognized by the society. After nearly nine years of unremitting efforts, under the leadership of Mr. Hu Yong, the chairman of the board, Jiujiang Shengshi Chuanwang Catering Entertainment Co., Ltd. has grown from a hot pot restaurant to a chain-like group enterprise integrating hot pot, fast food and Chinese food, creating a well-known brand of local enterprises in Jiujiang, making it the leading enterprise and flagship aircraft carrier of the catering industry in the northeast of Jiangxi. The company has a registered capital of 5 million yuan, fixed assets of 12 million yuan and more than 1, employees.
"Creating a famous restaurant and casting a century-old shop" is the ideal and goal of all prosperous Sichuan and Wang Ren. For this reason, hotels under the King of Prosperity Sichuan have gathered the essence of major Chinese cuisines, accepted everything, explored traditional local flavors, constantly transplanted and transformed them, and brought forth new ideas, developed and developed a series of fine dishes suitable for local tastes, forming a unique catering style and catering culture of the King of Prosperity Sichuan. The company always matches the department setting with the enterprise development, attaches importance to brand building, makes overall planning and promotes each other; In view of the convenience of modern work and life, the scientific collocation of nutrition; Attach importance to sustainable development; With strict scientific attitude, modern enterprise management mode and flexible and accurate market positioning, the company's leadership always pays attention to three qualities (namely, product quality, service quality and environmental quality), so that every customer who comes to "Shengshi Chuanwang" can enjoy high-quality dishes and considerate services.
There are five hotels under the company, which have the same service concept and different food styles. According to the surrounding environment of the hotel and the needs of different types of customers, they show their abilities and lead the way.
Laochuanwang, which opened on November 2th, 1998, mainly engaged in hot pot and local specialty cooking. For many years, it has been favored by local citizens and foreign tourists. Some tourists from Sichuan praised our Sichuan-originated characteristics, which have far exceeded the local taste. Even some Sichuan merchants went to our Laochuan King to learn from the scriptures, hoping to bring our taste characteristics back to Sichuan.
The Xinchuanwang Hotel, which opened on August 7th, 22, mainly deals in Sichuan cuisine, supplemented by local dishes, and specially employs famous Sichuan chefs to take charge, so that customers can truly enjoy authentic Sichuan cuisine, which is deeply loved by local customers. It is the hotel with the highest turnover rate in Jiujiang at present.
Sunshine Home Food City, which opened on July 8th, 23, mainly deals in local snacks and Chinese fast food, with more than 3 varieties and styles. Some merchants from Beijing, Shandong, Guizhou and Hubei constantly express their intention to join and cooperate with us through various channels. Because the company's current development direction is still based on local, there is no intention to develop in other places for the time being.
Sunshine Home Hotel, which opened on February 5th, 25, is located on the lakeside of Gan Tang in the urban area, with a beautiful environment. The hotel has eight floors and a total business area of more than 5, square meters. The hotel is mainly decorated in modern style and can accommodate thousands of people to eat at the same time.
On December 3th, 26, the Sunshine Coast Hotel was put into operation with an investment of more than 1 million yuan. The hotel was luxuriously decorated, rich and elegant, with complete service facilities and a business area of more than 4, square meters. It is used to serve Sichuan cuisine, Hunan cuisine, seafood and evening tea, and the consumer groups cover almost all social strata. The operation of the hotel not only enriches and expands the scale of the enterprise, but also expands its business scope.
Over the past nine years, Jiujiang Shengshi Chuanwang Catering and Entertainment Co., Ltd. has been developing healthily and steadily, and has been a big taxpayer in our city, which has been fully affirmed by Xunyang District Committee and District Government. It has been successively rated as "Jiujiang Famous Restaurant", "Jiangxi Famous Restaurant", "Group Member of China Cuisine Association", "National Green Catering Enterprise" and "China Famous Restaurant". Won six gold medals at the 13th National Chef's Day, and all the winning dishes were rated as famous food in China. The trademark of "Chuanwang" was successfully registered, and the company became the first enterprise registered in the service industry of our city. To this end, Mr. Hu Yong, the chairman of the board, was elected as the deputy of Xunyang District People's Congress and a member of the Municipal Federation of Industry and Commerce, and also won the ninth prize.