Jixiang Wonton started with 30,000 yuan

Became a billionaire in 6 years

The May Day holiday is the hottest period for Shanghai’s catering industry. "Daily Economic News" recently learned that "Jixiang Wonton" now has nearly 400 chain stores in dozens of cities across the country. The founder of "Jixiang Wonton" --- Chairman of Shanghai Shihao Catering Management Co., Ltd. Weng Lianhui recently said that relying on the business model of franchising, "Jixiang Wonton" has rapidly developed into a nationally renowned catering brand with an annual turnover of 150 million yuan. .

In 1999, Weng Lianhui, who was still a manager in a large state-owned enterprise, came into contact with the franchise business model and learned that McDonald's, the world's most famous catering brand, also expanded rapidly after adopting the franchise model. expand.

Inspired, Weng Lianhui founded "Jixiang Wonton" for a very simple reason: Wonton shops have low profits, weak industry competition, weak brand concepts, traditional business methods, low entry barriers, and convenience. Industry innovation.

In the second half of 1999, Weng Lianhui invested 30,000 yuan to open the first "Jixiang Wonton" store. By the end of the year, he had five chain stores.

Weng Lianhui introduced the advanced business models of international fast food giants such as KFC and McDonald's, such as clean stores, standardized production, unified distribution, etc., thus the fast food wonton business model emerged.

After "Jixiang Wonton" became increasingly famous, Weng Lianhui established Shanghai Shihao Catering Management Co., Ltd. in 2000, specializing in the franchise promotion of "Jixiang Wonton".

Unlike some franchise companies, Weng Lianhui’s profit point does not lie in the franchise fee. Currently, you only need to pay a franchise fee of 5,000 yuan to join "Jixiang Wonton", which is not high among chain franchise companies.

In contrast, Weng Lianhui pays more attention to the profits brought by franchise store operations and sales. At present, all wontons in Shanghai "Jixiang Wonton" franchise stores come from Shanghai Shihao Catering Management Co., Ltd. The main formulas and seasonings for overseas "Jixiang Wonton" franchise stores are also provided by Shanghai Shihao Catering Management Co., Ltd. For every bowl of "Auspicious Wontons" sold, Shanghai Shihao Catering Management Co., Ltd. can share about 1/3 of the revenue from the turnover.

To this end, Weng Lianhui not only exports trademarks to franchisees, but also provides technical, corporate culture and other support. He even helps franchisees choose stores and provides complete operation and management manuals to assist franchise stores in operating successfully. (Yang Lingqiang)