Switzerland.

At 8 a.m. on July 2, 1908, the German businessman Wilsdorf, the founder of Rolex, registered the ROLEX trademark in La Chaux-de-Fonds, Switzerland. From then on, it became an outstanding player in the world's watch industry. The brand embarks on its long journey.

The original Rolex trademark was a palm with five fingers extended, indicating that its products were completely hand-carved. Later, the Rolex trademark gradually evolved into a crown shape, implying its status as the king in the watch industry.

Brand Logo

Rolex’s original watch logo was designed as a palm with five fingers extended, which indicated that the brand’s watches were entirely crafted by hand. Later, it gradually evolved into the registered trademark of Crown to show its dominance in the watch field and to demonstrate the imperial aura of Rolex watches in the watchmaking industry.

The Rolex logo design uses a combination of the crown icon and letter design, which also positions Rolex as the king of the watch industry and represents the entire Swiss watch industry which has a good reputation among the people.