Wal-Mart is an American global chain enterprise mainly involved in the retail industry. It has ranked first among the Fortune 500 companies in the United States for seven consecutive years. Such companies have also done a very good job in safeguarding their rights. Recently, an incident involving Wal-Mart's rights protection has attracted a lot of attention.

It is reported that the registered trademark of Yeezy, the personal fashion brand launched by rapper Kanye West, is too similar in appearance to the trademark that Walmart has been using, so Walmart filed a lawsuit with the US Patent and Trademark Office.

What is currently known is that the pattern trademark registered by Kanye will be used in YeezyLLC clothing, sports shoes, retail store services, music records and other categories. The description of the pattern "The YeezyLLC trademark consists of 8 dotted lines, each dotted line is composed of 3 dots, a total of 24 dots, arranged at equal angles, just like the rays of the sun." It happens to be the same as Walmart The pattern trademark is similar.

However, when compared together, there is indeed a certain difference between the two logos, but Wal-Mart believes that such trademark similarity will make users mistakenly think that YEEZY is Wal-Mart's special product production line, and YEEZY may be More areas will be covered, and such similar logos may affect Wal-Mart's reputation due to consumer misunderstandings.

Although Kanye West and the brand have not responded so far, netizens have already started talking on the Internet about the comparison of the two logos in the picture. The final result is to wait for a response before things can continue. As expected, trademark monitoring and trademark rights protection are still very important in the market.