"Red Bull" (RedBull) is one of the first and well-known energy drinks in the world. In the 1970s, the factory of Xu Shubiao, the founder of Red Bull beverage, developed a "nourishing drink" containing water, sugar, caffeine, fiber alcohol, vitamin B and other ingredients, and named it "Red Bull". At that time, the target sales group of "Red Bull" was blue-collar workers such as shift workers and truck drivers, helping them stay awake when working all night. "Red Bull" became very popular after it was launched on the market. The sales increased his confidence, and he set up factories abroad, where production was carried out 24 hours a day. The products were in short supply and soon covered the markets of Southeast Asia, Western Europe, and Northern Europe. Become the "King of Drinks" in Thailand that lives up to expectations. In 1982, Austrian tycoon Dietrich Matschitz was on a business trip to Asia and accidentally discovered that the "Red Bull" drink had a good effect on relieving jet lag. Later, Mattschitz went to Thailand to find Xu Shubiao, hoping to promote "Red Bull" to the world, and the two hit it off. In 1985, Austrian businessman Dietrich Mateschitz, who had worked for P&G Asia Branch, decided to buy the formula and trademark rights of this product because of his love for this drink. Next, market to markets outside Asia. He established Red Bull GmbH in Austria in 1986, improved the formula of Red Bull drink, added carbonic acid, and turned it into a sparkling drink for sale in Austria. Compared with traditional refreshing drinks, Mateschitz packages its products in a very popular and fashionable way, which has received unprecedented response and is widely accepted by young people. In 1992, Red Bull (excluding the Thai version of Krating Daeng) was exported to a country other than Austria for the first time - Hungary, and then quickly expanded to a vast market of more than 100 countries. With its excellent quality and good reputation, Red Bull beverages are sold in more than 140 countries and regions around the world, firmly occupying the leading position in the global functional beverage industry.