1998, Hunan Shangzhong Group invested in the acquisition of Liu Yanghe Winery, and bought out the right to use Liu Yanghe's trademark permanently. Through the joint efforts of the State Administration for Industry and Commerce and Wuliangye Group, the "king of China wine industry", Liu Yanghe brand was built. After nine years' efforts, Liuyang River has rapidly built a strong brand tension in the liquor market in China, and eight series of products, such as Liuyang River, Golden Century, Red Sun, Happiness, 2008, Blue and White Porcelain and Liu Yanghe Vintage Wine, have been derived. The market share is rising step by step, and the production and sales volume are increasing year by year. It is famous in China and sold nationwide. In order to further expand the market, Xiyangyang Liquor Company was established on June 5438+ 10, 2006. At present, the two major liquor companies have established 34 market management regions in China, with tens of thousands of marketing teams, and the annual production and sales have exceeded1600 million.