1. Franchise stores need to pay attention to the reliability of the franchised brand. The reliability of the brand can be understood through on-site store inspections or industrial and commercial registration information. Through these channels, the company’s registration time and brand ownership can be understood. With information such as rights, you can also know how long other franchise stores have existed.

2. In addition to understanding the strength behind the brand, you should also pay attention to the specific service items included in the franchise fee, the specific number and implementation status of these items, etc.

3. Pay attention to the fit between the type of store you open and the actual business scenario. This fit refers to whether the products supplied by the store match the needs of the surrounding people. For example, opening a hardware store in a snack street is definitely a business It will not be good; at the same time, you must also pay attention to the density of the industry. If you want to open a milk tea shop, then if there are already two or three milk tea shops on this street, you will have to choose another street.