Why do you ask celebrities to endorse you? Shape brand image and enhance brand awareness. From these two points, Dong Mingzhu is more suitable than Jackie Chan.

First of all, Dong Mingzhu and Gree have been integrated. As the chairman of Gree Electric Appliances, she is the best spokesperson for Gree, just like Lei Jun represents Xiaomi, Jack Ma represents Alibaba, and Chen Ou represents Jumei Youpin.

In addition, the domineering eldest sister Dong Mingzhu never lacks media attention. A week ago on March 8th, Sister Dong held a high-profile press conference to announce the launch of "Dong Mingzhu Self-Media", opening accounts on the three major platforms of Weibo, WeChat and Toutiao.

Dong Mingzhu has the courage and ability to “grab headlines” that many entrepreneurs lack.

From the "1 billion bet" with Lei Jun to the "Gree startup screen" and other incidents, looking back on the past two years, especially after replacing Jackie Chan and officially becoming the spokesperson of Gree, Dong Mingzhu seems to have cheated. Like, creating topics and grabbing headlines, this "domineering female president" can be said to be well versed in marketing, and the highlights and shortcomings of it also have the sonorous and powerful Dong style.