The new logo retains the swan logo that has been on the Swarow Shi Qi logo since 1988. This time, the swan changed direction, and the lines were more concise and lively (as if the swan were quite tall, too). At the same time, the outer frame is added, which is inspired by the octagon of crystal cutting. Crystal products are also the core business of the century-old Swarovski.
This new sign
Comparison between old and new signs
The text logo has also been updated (the new one is up and the old one is down).
At the same time, the text logo "Swarovski" has also been updated, but the change is not big, the serif font is retained, the text is thinner, and more space is left in the upper part, maintaining the elegant temperament. Graphic and text signs are also used in the new packaging box design. This time, the box has various colors, but all of them are octagonal like graphic logo, and the swan logo appears on the front of the box in relief effect.
New packaging design
This is the existing old packaging. The new packaging is really easier to identify.
Swarovski's brand visual design comes from new york, which is a general idea. The company is also responsible for brands such as Montclair (including Montclair's genius planning), Louis Vuitton and Coach.
With the visual renewal of this brand, Swarow Shi Qi has also created a brand-new "instant miracle" in store design. According to Giovanna Battaglia Engelbert's plan, it is estimated that 30 new stores will be opened around the world, mainly in the United States, Europe and Asia. Store design also takes octagon as the core element, and fully emphasizes luxury goods and brand-new customer experience.
Generally speaking, swarovski's new LOGO still uses swan elements. However, in design, the original cold swan image has become more girly and grounded. Is swarovski going to be branded? Going in a younger and more affordable direction?