Hermes, Chanel, Louis Vuitton, Christian Dior, Ferragamo, Versace, Prada, Fendi

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01. Why is Hermès expensive

It is because Hermès is one of the few family brands that insists on not being acquired and operates independently. It insists on hand-made manufacturing and the use of traditional rare raw materials to serve truly high-end people, such as the royal family. , wealthy families, top business elites, etc., their trademarks are very small or even invisible, and they can be classified as top luxury brands.

Nowadays, because Hermès is so well-known that the middle class, celebrities and the public have begun to love it, and it has gradually become a leading brand in high-end products. The reason why Hermès is expensive is its scarcity. Scarcity is the root of super profits.

To buy a Birkin bag, you have to wait at least 2 years! If it is made of special fabrics such as crocodile skin, it will take even longer, because you have to wait for the crocodile to grow up. The Himalayan diamond buckle birkin bag is said to be produced only two or three times a year.

02. Luxury goods are not born luxury goods

Initially they were just higher quality and rare (very in short supply) goods. Hermès is no exception. More than 170 years ago, a young man named Thierry Hermes came to Paris to learn the craft with the dream of becoming a saddle maker. At that time, Europe was experiencing the heyday of horse-drawn carriages, and horses were At that time, people's means of transportation was also a social symbol of the upper class.

Harnesses have become love props for gentlemen and ladies. At that time, saddlery craftsmen were still a very marketable profession, just like IT practitioners today. Thierry Hermès’ persistence made him a leader in the industry. He concentrated on craftsmanship and made the best harnesses, and soon became famous. In 1837, Thierry Hermès finally founded Own independent workshop.