IP is the abbreviation of Intellectual Property. The Chinese meaning is intellectual property and intellectual property, and the near meaning is intellectual property.

Refers to the patent rights, trademarks, copyrights, copyrights, etc. generated by the author's intellectual creation. It can refer to a song, an online novel, a drama, a certain character, or even just a name. , a phrase, a symbol, a value, a group with the same characteristics, some content with its own traffic.

In fact, there are many types of IP, which exist in various fields. Most people understand IP from movies, comics, TV series, and novels. The most familiar IP works are works in the fields of movies, comics, TV series, etc., such as:

Foreign: "Harry· Potter", Marvel series (Iron Man, Thor, Captain America, Black Widow, Hulk, Hawkeye, Jazz, Spider-Man, Black Panther, Doctor Strange).

Chinese: Journey to the West series, Ghost Blowing Lamp series, Tomb Raiders series, Kyushu series, etc.

How to create a personal IP:

1. Clarify personal characteristics:

To create a personal IP, you first need to clarify your own characteristics and advantages and determine your own image. and style.

2. Establish a personal brand:

To build a personal IP, you need to establish your own personal brand, including a personal website, Weibo, WeChat official account, Zhihu and other social platforms to create own brand image and areas of expertise.

3. Create personal content:

To create a personal IP, you need to create unique content, including text, pictures, videos, etc., and establish your own content ecosystem.

4. Use personal influence:

To build personal IP, you need to use your own influence, establish contacts with experts and institutions in the industry, and participate in relevant industry activities and lectures. , improve your visibility and influence.

5. Continuous updating and maintenance:

To create a personal IP, you need to constantly update and maintain your own image and content to keep it active and fresh.