There is no doubt that Michael Jordan's fame and success goes far beyond basketball. Jumpman is still a well-known flying man more than ten years after his retirement. From the perspective of Sneakerheads, the wonderful moments of the Jordan series have become an eternal topic of conversation along with the classic sneakers.

Even for those who have just entered sneaker culture, the original intention of liking sneakers may be different, but when mentioning the name of God, I believe everyone has the pair of shoes in their own mind. ?.

Whether it is your pair, or it records your memory of a winning game, looking back at the history of sneakers, it is not difficult to find that many classic styles that are famous today are not actually because of their The logo will make you unforgettable.

And this has also become our sneaker theme in this issue - how important is the logo to sneakers? Let us help answer questions and doubts through the editors of SoleCollector in the United States.

Luis Sanchez: When you carefully review the history of signature sneakers, it is not difficult to find that these freshly remembered styles all have highly recognizable logos. For signature shoes, although performance and design often determine the entire series, styles lacking a great logo seem to be more likely to be forgotten.

For brands, logo determines consumers’ most direct recognition of the brand. A logo that grabs attention can add the finishing touch to any clothing product or even a single-color team-matched shoe.

The meaning of those far-reaching logos may be as great as their owners. The distinctive characters of Kobe and LeBron are given in their respective logos, coupled with excellent on-field performance, allowing us to remember the superior performance of their sneakers while also embracing each model of the signature series (past In the past 10 years, there is no doubt that every pair of boots from these two great players has brought us surprises as superb as their skills). Not to mention, Jordan’s flying empire.

Not only did the silhouette of the Jumpman glide across the Chicago night sky like a shooting star, but the Jumpman allowed Jordan Brand to remain so enduring even after the number 23 was retired, which is enough to prove the iconic legend of this Logo.

When we see the Swoosh logo gradually fade away on sneakers, we all unknowingly witness the quiet rise of Jordan as a brand. For example, Air Jordan VII, a pair of original sneakers without an intuitive Swoosh logo, only has a golden Jumpman on the side. This pair of shoes also witnessed Michael Jordan's second championship and his dream team winning gold. ?

NDP: From AirJordanIII to Let us remember that every pair of shoes belongs exclusively to God.

For most of today's sneakers, if the large trademarks on them were removed, we would feel a little embarrassed. But for Tinker at his peak, he can calmly integrate this rare but professional concept into every pair of sneakers. The optimized performance is based on practicality, while equipped with revolutionary materials and production processes, coupled with clear-cut color matching, making every moment on the court unforgettable.

In a word, Air Jordan sneakers were always obvious on the playing field at that time and could not be missed.

Judging from the final photos of the shoes, whether it is the VII, IX or XI generation, the size of the Jumpman is miniscule.

The rest of the original Jordan shoes will have echoing brand marks on the tongue or heel. The most typical ones may be the III, IV, and V generations. Through the echoes one after another, these pairs of shoes have become enduring. An exemplary work. No matter which pair, there is actually one uniqueness: the use of the logo of each pair of shoes is just right, allowing us to remember the owner of the sneakers while paying more attention to the family that runs through the materials and design language. bloodline. ?

As the designer said, the Jordan logo has always been known for its low-key appearance. This makes us think about whether today's mainstream sneaker market has also inherited this concept?

Luis Sanchez: There is no doubt that Swoosh is one of the most recognizable trademarks. Its existence has helped many of Nike's shoes stand the test of time, even as late as 1972 when the Blazer and Bruin, the originators of big logos, came out.

However, when we look at Nike’s many classic basketball styles that everyone loves, there are also milestones such as Air Foamposite One and Air Flight Huarache that have almost no logo. Looking back on the past few years, logos such as Hyperdunk 2015 and KDIX have been exaggerated and inaccurate. Some people say that this can make sneakers more recognizable, and even for certain styles, even if you are not very interested in design, they are eye-catching. The use of logo can also make individual sneakers stand out from the dazzling array of shelves. For a brand, the more recognizable the product, the more successful it will be. "

Logo is not only reflected in the use of brand logos. For those great players, how to make their respective logos appear on their signature shoes like the Flyers has also become a A very challenging problem.

This pair of shoes is almost professional. The unmissable Swoosh on the toe and the exquisite logo on the inside of the midsole form a sharp contrast. The zipper boots on the upper make the shoes unique. The nickname is vividly reflected. It appears as a replica 15 years later and can still become one of the hottest classic styles.

Although the appearance of a pair of AirPippen is very cool, it still lacks some Scottie. The soul of a hero. Pier has always been leaning towards ZoomAir, and his second-generation signature shoes not only realize this, but also professionally interpret his unpretentious autumn style and restrained and low-key character on signature shoes.

Although the name of the shoe does not include "Big Flower Bug", this pair of sneakers known as "False Destruction" deservedly witnessed the Bulls' 1996 championship glory. Even designer Eric Avar said. This pair of shoes is "non-mainstream", perhaps just like Rodman's incredible life outside the court. On the court, the side straps and the logo on the heel of this pair of shoes, coupled with the eye-catching "crooked hook", make us all. Remember the madness of the rebounding leader

NikeZoomLeBronII

When he came out of his rookie season, many people's expectations for LeBron had already molded him into many great players in history.

The large Swoosh logo that only appears on the right foot makes many people wonder when they first see this pair of shoes, but if you have ever paid attention to those classic LeBron buckle photos or posters, maybe You will feel that the Swoosh and his Dunkman microcosm at this position are so complementary.

NikeZoomKobe6

Many people say that self-proclaimed nicknames are often not a good thing. The only exception is Kobe Bryant. The Black Mamba has fully proved his greatness through repeated kills, and the Kobe6 at his feet best represents the cold-bloodedness of the killer and the soloism of Mamba.