What is a graphic trademark?
Graphic trademark refers to a trademark composed only of graphics or symbols. Graphic trademarks can be used in a wide range of graphics, with unlimited space for change and easy visual appearance. It is not limited by language, and it is easy for people to recognize graphics as long as they know them, no matter what language or region they use.
Generally speaking, the main body of graphic trademarks consists of extremely simple geometric figures (such as straight lines, curves, regular triangles, etc.). It is easy to be considered meaningless. Graphic trademarks with distinctive features should have a clear subject and visual center, which can make people associate a name with a graphic. Otherwise, the disorderly combination of graphics without subject or multiple themes is not conducive to consumers' recognition and memory, and is also not conducive to swearing. Even if it is registered, it is difficult to protect it.
When using a trademark composed of graphics, the graphics prohibited by Articles 10 and 11 of the Trademark Law shall not be used. Due to the ever-changing forms of graphic design, even the same object can be designed into different patterns with certain differences and applied to different graphic trademarks. In addition, because everyone has different intuitive feelings about graphics, it will lead to different subjective judgment results. Therefore, if there is no original graphic design, it is more difficult to examine the pure graphic trademark before registration and protect it after registration than in word mark.
Trademark registration process
Trademark registration process I. Formal review
After formal examination, if the application procedures are complete and the application documents are filled in accordance with the regulations, the Trademark Office will issue a notice of acceptance.
If the application procedures are incomplete or the application documents are not filled in as required, a notice of rejection shall be issued and returned, and the application date shall not be retained.
If the application procedures are basically complete or the application documents basically meet the requirements, but need to be corrected, the Trademark Office will issue the Notice of Correction of Trademark Registration Application. If the applicant makes corrections within the time limit and returns them to the Trademark Office, the date of application shall be kept; If it is not corrected or corrected within the time limit, the Trademark Office will issue a notice of rejection and return it, and the application date will not be retained.
Trademark registration process II. Substantive inspection
Trademark applications enter substantive examination after passing formal examination. After substantive examination, the Trademark Office shall preliminarily examine and approve the trademark application that meets the relevant provisions of the Trademark Law and make an announcement.
If the application is rejected, a notice of rejection shall be issued to the applicant.
If the Trademark Office considers that the contents of the application for trademark registration can be modified, it shall issue an examination opinion. If the applicant gives a reply within the time limit, the Trademark Office will continue the examination.
A trademark that has been preliminarily examined and approved shall be announced by the China Trademark Office in the Trademark Announcement.
Within three months from the date of announcement, anyone may raise an objection to the trademark preliminarily approved by the China Trademark Office.
If it is ruled that there is no objection or the objection is untenable, the China Trademark Office will approve the registration, issue a trademark registration certificate, and make an announcement in the Trademark Announcement; If the objection is established, the registration shall not be approved.
Review request
In the process of trademark registration, if the applicant is not satisfied with the rejection of the trademark registration application by the Trademark Office, he may request a reexamination to the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board shall make a final decision on approval or disapproval of registration and notify the applicant in writing. If a party refuses to accept the objection ruling of the Trademark Office, he may request a review to the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board shall make a final decision and notify the parties in writing.
What should I pay attention to when designing graphic trademarks?
The design of graphic trademarks is different from ordinary logo design, and trademarks need to be registered and protected by relevant state departments. When designing graphic trademarks, you can refer to the following precautions:
1, the trademark should be simple and clear. Digital trademark is a common trademark, such as 555 cigarettes, 999 Vitai, 505 Shen Gong Yuan Qi bags, etc. Single-character trademarks, such as Jiang brand soap and Tiger brand tiger balm. Compound trademarks, such as big brand bubble gum. Nikon, Coca-Cola, Kodak and other world-famous brands are easy to remember and leave a deep impression.
2. The identifiability of trademarks is very important. When designing trademarks, enterprises always think of well-known symbols such as the sun, moon, stars, scenery, places of interest, celebrities, animals and plants. Products can be rendered by scenic spots, dynamic images can be represented by animals, and popularity can be expanded by celebrities.
3. Trademark design must be unique. As the symbol of products and the face of enterprises, trademarks are inevitably different. While emphasizing trademark recognition, we should also emphasize uniqueness and distinctiveness. Trademark design should be unique in conception, break through convention and be different from others.
With the help of ...? Popular? Design trademark. With help? Popular? There are many successful examples in marketing practice, because the brand of enterprises (or products) has set sail. For example, CCTV Spring Festival Evening's Cosmos brand cigarette fictional crosstalk show has a great influence. A cigarette factory took the opportunity to register the newly developed cigarettes as Cosmos brand and put them on the market, which was successful.
5, trademark design to avoid the same and similar. Can trademark design be balanced? Word making? With what? Meaning? , the effect is better, and it will receive the double wonderful effect of strengthening uniqueness and distinctiveness and giving the trademark a positive imagination. Such as Sheng Xifu, Tongshenghe and IBM. Another example is to remove the letter n from the word Sonny and turn it into SONY, which is a typical new name with sound and unintentional.
6, trademark design should consider internationalization. Trademark design should generally conform to the consumer psychology and habits of the target market, and to the local social and cultural conditions, religions and preferences. For example, Southeast Asia doesn't like green; Western countries don't like13; Japanese people don't like 4; People in China like Grade 8.
7. Extensibility should be considered in trademark design. Trademark design should have a strategic vision and consider the long-term development of enterprises, which should be a far-sighted system engineering. For example, Changhong, Haier, etc. think that they should adapt to a wider business scope and play the role of general trademarks in the future.
8. Inventors and founders can be used as product trademarks. In addition, it should be noted that trademark design can also be based on the inventor and founder of the featured product as the trademark of the product, or the original time-honored brand as the trademark. Like what? Zhang Xiaoquan? Scissors Wang Zhihe? Sufu, adidas, etc.
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figurative mark