On the evening of July 14, the official blog of the veteran e-sports club LGD posted on Weibo that some units have recently caused serious infringement of the club’s LGD brand and trademark and will be held legally responsible.

The reason is that on the same day, the Heianjing Professional League (OPL) officially announced that the team ZGDX where the protagonist in "You Are Beautiful When You Smile" officially joined the OPL, and its team logo is consistent with the ZGDX team logo in the TV series. .

As early as when the TV series was broadcast, many e-sports users questioned that the ZGDX team logo plagiarized the LGD team logo.

The top is the LGDX team logo in the drama, and the bottom is the LGD team logo

Although OPL’s move is confusing, fortunately it is not completely released. The 2021 OPL it released The team roster for the summer competition shows that the members of the ZGDX team are not actors in the crew, but real e-sports players.

2021 OPL Summer Tournament ZGDX team player list

However, an e-sports user on Weibo explained that the real ZGDX players may be the biggest victims of this marketing incident: This ZGDX The team was originally OPL team RUSHB. Due to the marketing activities of OPL and the crew of "You Are Beautiful When You Smile", the original team owner sold the team and the team name was changed to ZGDX. Four of the players were players who just came out of the youth training camp a few weeks ago. After signing the contract, they learned that the name of the team had been changed, and they would have to pay a high penalty for withdrawing from the competition. They had no choice but to play despite the criticism.

Compare with "The Decisive Battle!" which ended a few days ago. "Ping'an Jing" 2021 Summer Youth Training Camp player list, it can be found that the four players originally signed by the RUSHB team are indeed consistent with the names and positions of the ZGDX team's summer game players.

If it is true that the RUSHB boss sold the team to the crew of "You Are Beautiful When You Smile", then it is hard to imagine how much pressure these teenagers are under: if they withdraw from the competition, they will You have to pay liquidated damages, and if you don't withdraw from the game, you have to play with the title of "plagiarism team". "Their e-sports dreams and future have become a stepping stone for OPL and the drama studio to market the TV series." An e-sports user said on Weibo.

However, I am afraid not many people care about the mental state of these players. On July 14, the OPL official blog announced the start date and ticket sales information of the OPL summer season, and attached a poster of starring Xu Kai, saying "Decisive Battle!" Xu Kai, the e-sports spokesperson for "Peace Beijing", will appear on the scene and compete with OPL star players on the same stage. Below the poster, Xu Kai's fans have already used the same words and occupied the front row of the comment area. Anyway, this drama is quite controversial, and its ratings are relatively low, but everyone has different opinions.