Tencent began to register new trademarks in November 22. I think one of the reasons is the recent birth of League of Legends. The second point, as the basic knowledge of enterprises, is that as long as the relevant products are produced, the corresponding trademarks must be registered.

through the official website of China National Intellectual Property Administration Trademark Office, you can find out what is the trademark name of Tencent recently? Hold on. Can we win? I'll take BUFF? Protect our output? These keywords are all from the glory of the king, a mobile game produced by Tencent. Most of the categories are electronics, entertainment and so on. But among these trademarks, there is another category that has nothing to do with entertainment electronics, that is, clothing. So why does Tencent protect the clothing category? I don't know the details, but I may want to develop in this area later.

In fact, when the glory of the king's mobile game first appeared, many companies registered related words one after another. the glory of the king contains many voice packages, but these voice packages are registered by other companies, and few of them are registered. This year, Tencent has restarted its intellectual property rights in this field, among which League of Legends mobile game has the greatest influence on him, because as we all know, the glory of the king's mobile game is actually very similar to the computer version of League of Legends. Leaving aside the problem of imitation, the glory of the king is the kind that is liked by many men and women, regardless of age. At the same time, I am also afraid that the mobile version of League of Legends will have an impact, or grab the relevant voice packets.

then the second point is easy to analyze, because I am in the field of intellectual property myself. From a professional point of view, if an enterprise wants to develop well, it must first protect its intellectual property rights. Because a product with a trademark and a product without a trademark, consumers will be more willing to contact or buy a product with a trademark, and now it is a brand era, and consumers will recognize this. If there is no trademark, people can't remember your product among many homogeneous goods. On the contrary, if Tencent didn't register the glory of the king or develop the glory of the king games, how many people would want to play?

and all enterprises that attach importance to intellectual property rights, as well as intellectual property practitioners, also believe in one sentence, that is? The enterprise has not moved, and the trademark comes first? .