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Where is the serial number of Apple's mobile phone box?
The serial number of Apple 13 will be indicated on the packaging label, as shown below:

As shown above: F 17DQARL0DYP is the serial number of this iPhone, which is iPhone 12, so its serial number is twelve digits, while the serial number of the full range of iPhone 13 and the purple version of iPhone 12 is 10 digits, and the iPhone is also seen in this position on the label.

If the apple 13 you bought is brand-new, you only need to confirm whether the apple you bought is brand-new, and everything else can be ignored.

Method for distinguish whether iPhone is brand-new genuine product or not

First find the serial number of the iPhone; (Inactive iPhone can be found on the product packaging label; The activated one can be found in Settings-General-About this machine, and can be copied by long press).

Select query in the menu of fruit powder identification service number, and then select "IMEI/ serial number query".

Send the serial number or IMEI to be queried.

If the brand-new iPhone you bought has not been activated, as long as the activation status displayed by the fruit powder identification service number query is "Inactive", it means that you have bought a brand-new mobile phone, as shown below:

If the brand-new iPhone you bought is already in use, as long as the activation date displayed by the fruit powder identification service number is consistent with the actual activation date of your mobile phone, it means that you bought a brand-new genuine product, as shown below:

I hope I can help you solve the problem. You can leave a message below if you have any questions.