1. Infringement

Amazon has zero tolerance for infringement and continues to increase crackdowns. According to Amazon's latest policy, including infringement of pictures, trademarks, patents, etc., the platform will directly close the store of the infringing seller, and the store will directly freeze the account permanently.

“For example, if your pictures come from Alibaba, and the brand of the seller on Alibaba complains to Amazon, this will also cause the closure of your Amazon store, so this policy is not suitable for sellers with a large number of SKUs. It is particularly troublesome, and I hope to improve self-reflection, and Amazon also adopts a zero-tolerance attitude towards brands and patents.”

2. Products do not match the pictures and descriptions

In order to improve conversions. The seller will continue to optimize product details, but be careful not to exaggerate when describing the product. Write the product description based on the actual situation. The uploaded pictures must be consistent with the shipped product. Otherwise, you will be subject to returns and negative reviews, which will not only result in Received a warning from Amazon, which may result in account suspension.

3. Too few positive reviews and too many negative reviews

Few reviews and even fewer positive reviews. Foreigners don’t seem to have the habit of leaving reviews, let alone good reviews. Too many negative reviews will remove the right to sell or even ban the account.

4. Selling fake products

Amazon also has fake products, which surprises many people. After all, it is an open platform, and all kinds of people open stores on the platform. However, if you sell fake products on Amazon, you will be really in danger because Amazon is very strict about counterfeit products.

5. Operate multiple accounts

In principle, on Amazon, one person can only register one seller account and cannot operate or maintain multiple seller accounts. Once Amazon discovers that you are operating multiple accounts, it is likely that your multiple accounts will be closed. Amazon has a policy: The reason for closing one of your accounts is that an existing account is linked to a closed account.

6. UPC precautions

Some time ago, the editor learned that listings that do not comply with the GS1 database will be removed from the shelves. Some sellers directly forge UPCs or obtain them from third parties. Purchase barcodes from retailers. The advantage of having your own specific UPC code is that you can have your own Amazon ASIN, which prevents other sellers’ products from appearing on the same product page as yours at the same time. You can get more sales without competition, and there is no price war. .

In short, if a seller forges a GTIN or obtains a barcode from a third-party seller, Amazon is likely to remove the product from the shelves and freeze the right to sell. It is best for sellers to ask the manufacturer to provide the GTIN code. If you are a manufacturer yourself, you need to register with GSI and purchase your own barcode.