in order to better understand the circular logo, we can first look at a group of well-known circular logos.
Starbucks is such a well-known brand that it gave up the text mark on its trademark in 211. The famous Sai Ren mermaid image-now with a very slightly asymmetrical face-is still contained in a green circle. Badge designs appear on coffee cups, bags, signs, and so on.
In 213, Nivea released a new logo: a white text mark in a dark blue circle, which reminds people of the brand's classic skin care liquid tank.
the design of the circular logo can be recognized at a glance, and it has retro but modern charm.
Pinterest starts with a script word tag and a "P" round letter combination in the same font.
however, while retaining its famous red badge, a more modern sans-serif font is used for its wordmark.
if you are considering designing a circular logo, here are some questions to ask.
1. Why do you want a round logo design?
2. does your company name fit in a round container?
3. What elements do you want to incorporate and what ideas do you want to express?
when you know what kind of logo you want, you can start designing it.
your company name should be 1-5 characters. Otherwise, use abbreviations or initials in the circle
Our goal is not to have too much negative space and keep your logo clear when it is reduced. Think about what your logo will look like.
when your company name is long and not suitable for small space, the circular letter combination can be a clever supplement to your text mark.
click? Pictures, using auspicious jade logo design template
When your company name is long and not suitable for small space, the circular letter combination can be used as a clever supplement to your text mark.
if you decide to include a text mark and a circular letter combination in your logo, please keep the same font in the text mark and the letter combination to enhance brand recognition.
using the same font in a letter combination can make it easier for others to associate it with your main logo.
click? Pictures, using the logo design template of the light-picking book
When designing a circular logo, which elements will become a part of the logo should be considered. People often add random elements to fill the space, but this is a bad and lazy design. You should use space wisely to create a visual hierarchy.
also, choose a font that is clear and easy to read, and make a contrast when it is reduced to a smaller size; Bold and sans serif fonts work best.
after the above three simple and clear logo design skills, what should I do? Skills are always the simplest, but the implementation is not easy, not to mention a little white who doesn't know how to design. I suggest you use some online design tools, such as Logo to make artifacts online. The logo cases used in the above skills explanation are all from this artifact.
just enter the brand name, it can intelligently generate various creative circular logo design schemes, and support personalized editing, so you can continue to improve your logo on the basis of its creativity.
the above are some skills and tools about circular logo design, which I hope will be helpful.