(1) Trademark is an intangible asset of an enterprise. It is an important weapon for enterprises to participate in market competition. For businesses, registered trademarks can be transferred and licensed to others. At worst, if you think your registered trademark won't get the value you want in the entrepreneurial world, you can also transfer it to someone else to gain an asset. Of course, the value of a trademark needs to be continuously accumulated in the process of trademark operation and use. The higher the value of the trademark, the greater the promotion effect on the development of the enterprise. Trademark registration is a way to protect your trademark.

(2) Owning a trademark is the key to building a brand. Brand building is a long process that takes a lot of time and effort. Having a registered trademark is key to accelerating brand building. A trademark is like a brand’s business card. For a start-up, establishing a brand can not only quickly occupy the market, but also promote users' understanding of the product and facilitate product marketing and operation. The values ??of trademarks and brands are complementary. The more valuable the brand, the more valuable the trademark. Let me remind you that if you have been using an unregistered trademark, once it is registered by others, the fruits of your efforts will be handed over to others.

(3) Only trademarks that have been approved for registration are protected by law. For entrepreneurs, every effort is a huge reward. As the company continues to expand, the value of the trademark will continue to increase, and the growth rate will be much faster than the company's other tangible assets. More importantly, the value of trademarks will continue to increase, and many companies' products can only receive corresponding legal protection after being approved to register trademarks.