It’s been so cold lately. Our colleague Zhao Wanwan has been talking about buying a warm and thoughtful Christmas gift for his girlfriend (full of the sour taste of love).
“Teacher, I heard that UGG’s snow boots are good.
Girls like them.
But the prices at the counters are as much as half of my food expenses.
Why are UGGs so expensive?”
So today I will take a look at them to answer the questions in the minds of millions of students.
After all, there are many boys like Wanwan who like to go to the counter to buy gifts. As for UGGs currently sold in domestic counters, the average price of basic models is around 1,000-1,500, but they are expensive for a reason.
The UGG you see in domestic counters is actually an American brand▼
It is operated by an American outdoor products company called Deckers. In addition to UGG Australia, there are also sports sandals such as Teva and professional cross-country shoe brands such as Hoka One One▼
But why is it clearly an American brand but has Australia on the trademark? ▼
Because this kind of shoes does originate from Australia. In 1978, there was a young Australian surfer named Brian Smith. He brought an ugly Australian fur-integrated sheepskin boots to Southern California in the United States. These comfortable and warm boots were immediately loved by local sports enthusiasts. .
Subsequently Brian Smith established the UGG company in the United States, registered the trademark, and launched the UGG AUSTRALIA brand. However, due to poor management, the brand was later acquired by Deckers.
Through precise positioning and marketing strategies, UGG has truly ushered in the spring of sales.
First of all, UGG expanded its product line, improved the original sheepskin boots, and launched a series of products such as slippers and casual shoes.
And it was the first to be sold in the famous high-end merchandise retail company in the United States. For the first time, UGG entered the ranks of the world's luxury footwear brands.
UGG was initially positioned as a high-end luxury brand, supported by advanced marketing strategies and high-end fashion circles. Therefore, its pricing itself is in line with Deckers' brand positioning.
UGG is also well versed in star effect. He gave talk show star Oprah more than 300 pairs of sheepskin boots to give to the audience on her show.
From that moment on, UGG was quickly sought after by celebrities in the New York fashion circle, and frequently appeared in other high-end fashion magazines such as "VOGUE"▼
Relying on these businesses As a result, "UGG" has gradually become a hot search term on many e-commerce platforms in China, and has become a symbol of fashion and luxury lifestyle.
Throwing aside these external marketing and product packaging, we return to the snow boots themselves. The material and craftsmanship also determine its cost and price▼
You must know that high-quality fur One piece wool is very rare and expensive. Workers use special methods to remove the skin and hair from the animals, and after tanning it with top-grade chemicals, it becomes a material with one side of wool and one side of suede. This material with excellent warmth retention properties can be used to make coats, blankets, snow boots, etc.
However, uniformity, flawlessness, good texture, and a certain thickness of the material are all strict conditions when selecting materials, and they are all costly.
The warmth of high-quality fur is more than twice that of down jackets, and snow boots made of this material can discharge moisture through the natural pores of the leather, keeping the feet warm at all times Dry state ▼
However, when you travel to Australia, you will find that the price of one pair at domestic counters is enough for you to buy two pairs of Australian-made UGGs. But this UGG is not that UGG.
The word UGG is used in Australia as a general term for sheepskin boots with rounded heads, rather than as a brand name▼
In the Australian English authoritative dictionary "Macquarie Dictionary" , interpret "uggboot" as "a general name for sheepskin boots."
There, UGG is not just for girls. It is loved by men, women and children. It is a common item in ordinary people's lives rather than a luxury item.
At first, shearers removed a small piece of sheepskin from the sheep to wrap their feet. This kind of shoes was also nicknamed Ugly Sheepskin Boots (ugly sheepskin boots). It is popular in Australia. It has a history of at least more than 200 years.
Without excessive brand attachments and celebrity packaging, the price of UGG will naturally become more approachable.
Most of the materials for UGGs produced in Australia come from Australia. There are still many small but sophisticated factories that insist on using all hand-made shoes. You can buy an authentic pair of Australian-made shoes for only 500 yuan. UGG ▼
But always, the price of something is directly proportional to its quality. Those products that use inferior materials and rough workmanship in the manufacturing process under the guise of being cheap and beautiful, cannibalize not only our health, but also our values.
As consumers, no one likes to spend money in vain. The solution to the problem is to learn to compare more and choose what suits you.
The idea of ??wanting a horse to run and not eating grass does not exist in itself.
Finally
Spending money to make your girlfriend happy is a sexual blessing, so don’t think about whether it’s worth it~
I think here Ask everyone
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See you tomorrow:)