Where are we going, Dad? Logo design principles?

The LOGO design of Where Are We Going, Dad is mainly in the form of a cartoon version, with green leaves as the background, expressing the youthful, energetic and thriving atmosphere of the dolls, and also expresses the core of the program - towards elegance. , adventure in healthy scenery. The font of "Where Are We Going, Dad" adopts a cartoon font, with two small flowers growing vigorously. It is very simple and eye-catching but still childish. It is very cute and loving. On the poster, the father is running while holding his son's hand, and the theme is roll call. Full of energy. This LOGO design looks very integrated. The green background gives people the first impression of youth, vitality and health, which is very consistent with the original intention of the program.

The design of this LOGO also takes into account a very important point, which is the sponsor’s exposure. The sponsors of the program will ask to prevent their competitors from being exposed in the program, and the program crew will use things to block it in order to achieve the sponsor's idea. This LOGO design is perfectly combined with many props on many occasions, whether it is oil cans, drinks, or daily necessities. Whenever the trademarks of sponsors and competitors appear, they will be covered with this LOGO, but it does not disrupt the program. , maintaining the image of the program.

The success of everything must have its reference. The success of "Where Are We Going, Dad" also benefits from its innovative variety show method and its ability to capture the most sincere emotions between people - —Family affection is used to attract the attention of the audience. Of course, excellent LOGO design is also one of the important elements. Why did the copywriting of "Where Are We Going, Dad" and "Dear Inn" hit people's hearts?

The cute kids in "Where Are We Going, Dad" captured many aunt fans, and "Dear Inn" also triggered a small wave of Lugu Lake tourism craze. The copywriting of these two programs can always hit people's hearts. Everyone said - it's so healing!

Let's take a look at some posters of these two programs:

《 Where Are We Going, Dad 5》:

“Softness is stronger than hardness.”

“Focus, I will protect your dreams.”

“Giving is stronger than hardness.” Get happier."

"Dear Inn":

"The hate that I couldn't get rid of in the past will be the unstoppable longing for me in the future."

"Go. It doesn’t matter where or what you do. As long as it’s with you.”

“Do you like dogs?” “What kind of dogs?” “Single, like me.”

1. Insight into what users "lack".

80% of the main audience for these two programs are women (data comes from micro index), and they have greater emotional needs. The family affection conveyed by "Where Are We Going, Dad" and the love, family affection and friendship conveyed by "Dear Inn" all meet the emotional needs of users.

2. Trigger what users “yearn for”.

Whether it is the copywriting of "Where Are We Going, Dad" or the poster of "Dear Inn", they are all healing. The picture depicted is warm and beautiful, which is exactly what users yearn for.

Perhaps there are many imperfections in our family. When we see Jordan Chan "yelling" to Jasper at the beginning and then "coaxing" him, coupled with the copywriting of "softness is stronger than hardness", we are inevitably moved.

Maybe we all yearn for beautiful and pure love. When we see the noisy but inseparable relationship between Kan Qingzi and Ji Chenxi, coupled with the copywriting of "Where we go/what we do, it doesn't matter. As long as it's with you", we are naturally easily touched.

In general, the reason why the copywriting of "Where Are We Going, Dad" and "Dear Inn" is healing is because they have achieved: ① Insight into what users "lack"; ② Trigger what users "yearn for" .

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Answer: Cai Feixia, how much do you know about copywriting routines? I invite you to pay attention

WeChat public account: The current situation of the five dads who marketed the flight "Where Are We Going, Dad": Some are divorced, some are scolded, and some are unemployed

Dad, Dad, Where Are We Going? I am not afraid of anything.

Baby, baby, I am your big tree and will watch the sunrise with you all my life

In 2013, Hunan Satellite TV launched the first parent-child travel program

"Where Are We Going, Dad Season 1"

Made five celebrity families become famous overnight.

During the growth of a child, his father is always the absent one, because he earns money to support the family and loses a lot of time with his children.

"Where Are We Going, Dad"

Using fathers and children to spend time alone to strengthen the parent-child relationship,

created the first parent-child education concept in China.

"Happy Camp"

The episode with the highest ratings in history was the episode in which the guests of "Where Are We Going, Dad Season 1" participated.

Netizens once launched a selection of "the most popular variety show in the past 10 years", among which "Where Are We Going, Dad Season 1" crushed other variety shows with 86% of the vote.

At the same time, "Where Are We Going, Dad" has also driven economic growth in the filming locations. Countless netizens flocked to the places they visited.

Then "Where Are We Going, Dad" was released for four consecutive seasons, but the five families in the first season are still impressive.

Now eight years have passed, and the cute children have all grown up. What is the current situation of the celebrity father? Let us continue to look down.

01. Wang Yuelun & Wang Shiling

In the early morning of November 30, Wang Yuelun issued an article claiming that he and

Li Xiang

A peaceful divorce.

"I wish Li Xiang and her loved ones can grow old together"

This sentence is full of connotations. We don’t know if this sentence was deleted at the end of the post.

Wang Yuelun is a director who focused on shooting song MVs in his early years. Later, the two met while helping Li Xiang shoot the song MVs.

In 2008, Li Xiang invested in Wang Yuelun's filming

"Nine Beauties"

. After the movie was released, it became famous in the industry.

In 2013, under the title of

"Li Xiang's Husband", Wang Yuelun took his daughter Wang Shiling to participate in "Where Are We Going, Dad".

Wang Shiling has won the hearts of many netizens with this classic statement

"I am not a big star, I am a little princess"

In the show, Wang Yuelun clumsily took care of Wang Shiling. He couldn't cook and relied on Zhang Liang for help, and he couldn't comb his daughter's hair and needed help from the staff.

Tian Liang from the same show

was able to neatly comb Sen Die’s pigtails, which was slightly inferior to Wang Yuelun’s “good dad”.

Wang Yuelun is like a transparent person under the halo of his wife and daughter.

In fact, Wang Yuelun has filmed 57 MVs, 4 feature-length films, and 3 TV series in one year. Unfortunately, none of these movies and TV series made any big splash.

The Lunar New Year movie he has lined up

"Dad's Holiday"

even got a miserable 4 points.

The long-term situation of strong women and weak men has made Wang Yuelun a "soft rice man" in the public perception.

Although he was dissatisfied with the name, he had no choice but to make money because of his poor ability, so he could only obey Li Xiang, which led to what he said

"Long-term personality incompatibility"< /p>

In 2018, it was revealed that Wang Yuelun had cheated on her. After a dinner party with friends, he put his arm around the waist of a female friend and left together in a car.

Afterwards, Wang Yuelun clarified that this was his friend's girlfriend, and his favorite was still his wife Li Xiang.

Later, Li Xiang also came out to support her husband.

In 2020, Wang Yuelun was photographed having sex with a female friend at a KTV. Wang Yuelun later explained that he was drunk and would stop drinking in the future.

At the same time, he also asked his daughter Wang Shiling to like his Weibo to distract him.

However, the media ignored his remarks and instead released a video to prove that Wang Yuelun was not drunk that day. In the video, Wang Yuelun was sober, hugging his girlfriend's waist and touching her head affectionately.

On the other hand, Li Xiang did not say anything that day, but posted an update about his puppy.

At this time, Wang Yuelun said that he was being targeted, and someone wanted to deliberately blackmail him, and said that others had destroyed his family, and that the person who took the secret photos should be held accountable.

In the same year, Wang Yuelun and Li Xiang participated in the variety show "Oh! Good Figure" together. In the show, the two people were no longer close to each other, and there was even a hint of impatience in their eyes.

In the show, Wang Yuelun has always maintained his character of loving his wife but being afraid of her. If it was true love, he would not reveal the divorce news alone without discussing it with Li Xiang.

Subsequently in April, it was revealed that Li Xiang and his wife had no business relationship, and the company in which *** and his wife held shares had been cancelled.

Even on the birthday of his daughter Wang Shiling, no photos of the family together were sent out, and Wang Yuelun only forwarded Li Xiang’s updates.

Nowadays, Wang Shiling has grown up and is slim and graceful. She was only three years old at the time of recording and was the youngest among the children.

But she inherited her mother Li Xiang’s eloquence, no stage fright, high emotional intelligence, and openness.

Wang Shiling has grown up a lot now. Although she is still chubby, her facial features are very delicate.

Li Xiang attaches great importance to her education. It is said that her monthly training class expenses are as high as 600,000 yuan.

Wang Shiling did not disappoint her parents. Not only did she win the calligraphy award, but her paintings were sold at a high price of 100,000 yuan.

At the same time, music master

Liu Huan

teacher is also her music instructor. While she has high-quality resources, she also firmly grasps the Opportunity to become a veritable young lady.

Now that Wang Yuelun and Li Xiang are divorced, they will jointly raise Wang Shiling. This may reduce the harm caused to the children by their parents' divorce, but the incompleteness of the family is still a crack in the heart.

02. Guo Tao & Stone

Guo Tao should be the one with the highest starting point among the five dads in "Where Are We Going, Dad Season 1".

"Crazy Stone"

made him famous overnight, and he was even expected to become the same as

Huang Bo

The best successor to "

The King of Comedy

".

It was not until he participated in "Where Are We Going, Dad" that he became well known to the public and gained national influence and popularity.

He is a "strict father". He will shut out Shitou who has made mistakes and will not allow Shitou to act coquettishly. Because he is too strong in his treatment of his children, he has been controversial.

Some netizens once criticized him and left a message: "You are too harsh on the stone."

Guo Tao's explanation was: "My thoughts are very direct. If you don't like things, you can do it." Tell me your true thoughts, maybe I will understand you, maybe I will protect you, but you can't just act coquettishly and escape."

In a father-swap game, Guo Tao once played with you.

Jimmy Lin

's son Kimi was assigned to a group. In order to make himself more approachable in front of Kimi, he changed himself from a tough-guy mode to a tough-guy tenderness mode.

During the time spent with Kimi, Guo Tao also learned gentleness and patience, and was determined to apply this gentle model to the education of stones.

Guo Tao has been praised by many netizens for his ability to correct his mistakes.

However, in his

"The Power of Father"

published in 2014, there is a description that was questioned by netizens as insulting women.

Guo Tao talks about his "first experience of hitting a woman" in the book,

"Give her a bottom line, and she will be honest immediately"

Subsequently With the fermentation of the Internet, public opinion was overwhelmingly directed at Guo Tao, and Guo Tao encountered a major crisis in his career.

Subsequently, Guo Tao was forced to issue a public apology under pressure.

But since then, Guo Tao's image of a honest and good man has collapsed. Even so, he still keeps having dramas.

And the interactions with his son Shitou in public are becoming more and more frequent.

Guo Tao once said:

Participating in "Where Are We Going, Dad" made him and Shitou more like a father and son.

Today Shitou is versatile, skilled in swimming, basketball, piano and drums.

At the age of 14, he is already close to 180cm tall and his body is stronger than before.

The name registered on social networking sites is

"Guo Tao's son",

This shows that the relationship between father and son is getting better and better.

Today, Guo Tao has a sweet wife who is 15 years younger than him, a handsome and filial son, and a beautiful daughter. He has constant drama appointments and a promising career ahead.

Guo Tao's son and daughter made up the word "good" for him. Now there are no scandals, he has a happy family, and he is considered a winner in life.

03. Zhang Liang & Tiantian

It is said that

Zhang Liang is the guest who has benefited the most from participating in "Where Are We Going, Dad".

Zhang Liang is really a man who became famous overnight in the entertainment industry.

Before participating in "Where Are We Going, Dad", he was really not famous. Even when he appeared in "Where Are We Going, Dad", netizens asked why the program team invited an amateur?

Actually, the Zhang Liang family was not originally scheduled to be cast at the beginning. They were a substitute family.

However, this substitute pushed this "unknown third-tier model" out of the circle.

Not only is he tall and tall, but he also has good cooking skills. He is like a brother when communicating with his son every day. Once it was broadcast, he gained a group of "girlfriend fans" and even said that his wife Kou Jing is

"the woman who saved

the galaxy

".

Zhang Liang therefore became the biggest dark horse in the show.

Zhang Liang and Guo Tao have different personalities. He never hesitates to express love in the show. He will guide children like a friend.

Tiantian is also a "little warm boy" under Zhang Liang's education

In the program, he saw what his father did Cai didn't win the prize, so he went to pick some wild flowers and gave them to Zhang Liang as a reward.

After Zhang Liang became popular through "Where Are We Going, Dad", he transitioned into an actor, but he did not cause much splash.

Due to lack of good resources, he was unable to highlight the advantages of his reality show and model catwalk.

Currently, his only film and television work can be seen online, which is Hunan Satellite TV's self-made drama

"Return to Earth"

At the same time, Zhang The magical love between Liang and Kou Jing also stopped in 2017. In November 2019, Zhang Liang made public the news of his divorce.

It is reported that his agency chose to sacrifice Zhang Liang in order to divert attention from

Gao Yixiang

’s sudden death.

Gao Yixiang’s popularity has indeed gone down, but Zhang Liang’s popularity has also gradually subsided.

In order to maintain his exposure, Zhang Liang can only continue to participate in variety shows.

As time goes by, Tian Tian grows up and becomes more and more handsome. He inherited his father’s long legs and his height has already exceeded 170CM.

Not only good at playing the piano, but also good at outdoor sports.

Zhang Liang, who did not give up, stood on the stage of Lai Shengchuan after two years of silence.

In Lai Shengchuan's drama "A Dream Like a Dream", he partnered with well-known actors such as Xu Qing and Huang Lu, in which Zhang Liang played the role of the count and showed his acting skills on the same stage.

Perhaps this will be an opportunity for Zhang Liang to achieve a breakthrough in acting. I hope his future acting career will become smoother.

Nowadays, Tiantian has also attracted much attention. With her beautiful appearance and perfect figure, she is urged by netizens to make a debut. I wonder if Tiantian will choose to enter the entertainment industry as an adult.

04. Jimmy Lin & Kimi

As can be seen from the poster of "Where Are We Going, Dad", Jimmy Lin and his son Kimi are standing in the C position.

Before participating in "Where Are We Going, Dad", he was the most famous among the five dads.

Debuted at the age of 16. In 1992, the song "Seventeen-year-old Rainy Season" became popular throughout Asia and won the title of Little Tornado.

She also appeared in many film and television works and became the "dream lover" of many girls

As the traffic controller in the early days of "Where Are We Going, Dad?" Lin Zhiying's son Kimi gained a lot of mother fans as soon as he appeared.

At the same time, his educational methods also aroused dissatisfaction among netizens, who believed that there was something wrong with his educational methods.

In the sixth episode of the program, Jimmy Lin chose to leave without saying goodbye in order to stop his son from relying on him and letting the child cry.

This behavior caused controversy among netizens, and someone publicly posted a message to criticize him:

"There is a serious problem with Jimmy Lin's education method. He only tells his children, 'This is not allowed,' but does not tell them." Why not kids”.

Many parents do this kind of education method to avoid problems. This approach is worthy of reflection by parents.

However, there are many celebrities. Lin Zhiying, who became famous again with "Where Are We Going, Dad", was accused of taking advantage of her popularity to

sell fake health products

It has been pushed to the forefront of public opinion.

Relying on his ageless appearance, Lin Zhiying invested in the development of a collagen drink and even posted photos of himself in the laboratory.

The price of this collagen drink is 1,080 yuan. It was later confirmed that this so-called beauty product is actually an ordinary health product, and the cost is only 4 yuan. This incident was exposed , his image in the hearts of fans collapsed.

After this incident, Lin Zhiying has not filmed any more movies and TV dramas, and has participated more in various variety shows.

Now Kimi is 11 years old and is well protected by Jimmy Lin and his wife. He rarely exposes his frontal photos on social media. In his updates, he mainly shares his two young twin sons. It is not difficult to see in the back photo that the cute baby has turned into a handsome boy.

Kimi has also become a big brother. He should be very happy playing with his twin brothers at home.

05. Tian Liang & Mori Die

Tian Liang is the first champion star to participate in a reality show.

Tian Liang is the most hardcore world champion of the Chinese diving team. He won gold medals in three consecutive Olympic Games from 1996 to 2004 and won eight world diving championships.

After retiring, Tian Liang chose to enter the entertainment industry, but his acting career did not seem to go smoothly because his acting skills were limited and there were not many roles that the audience recognized.

In comparison, his role as Song Jiaoren in the movie "The First President" is the most outstanding.

Before participating in "Where Are We Going, Dad", his biggest news in the entertainment industry was his marriage to former super girl Ye Yiqian.

In 2013, he took his daughter to participate in the variety show "Where Are We Going, Dad?". He made netizens laugh with his Chongqing Mandarin and gave his daughter a new name "Sen Die".

At the same time, Sendie showed her athletic talent to the audience through the program, and was rated as "a woman like the wind" by netizens

Sendie Xiao at that time Although she is small, her kindness, bravery and lack of pretentiousness have left a deep impression on people. Her small body has infinite energy and an uncompromising spirit.

After "Where Are We Going, Dad", Tian Liang's popularity soared, and various endorsements followed.

But in the end Tian Liang preferred to be behind the scenes.

He loves investing in real estate, and has also established his own company and opened his own performing arts studio.

Sendie is now 13 years old. She should be the most exposed among these cute kids. Sendie, who loves sports, also shot an advertisement for a certain brand.

Sendie is now 1.63cm tall. He not only inherited his father’s athletic talent, but also inherited his mother’s artistic talent.

She is proficient in playing tennis, horse riding, skateboarding, and violin. It can be seen that Tian Liang and his wife have spent a lot of thought on their daughter's growth. Sendie is also very good.

It is easy to see from the photos of Sendie’s 13th birthday party that Tian Liang’s family lived a happy life, with a beautiful daughter and a handsome son.

On the evening of November 29, Tian Liang posted a video online to express his love for Ye Yiqian in a high-profile manner and celebrate his 14th wedding anniversary with Ye Yiqian.

"Happy 14th anniversary to the fourteenth spring, summer, autumn and winter of enjoying three meals with you."

The video records the relationship between Tian Liang and Ye Yiqian from their falling in love to the present. Love everyday.

Tian Liang’s elaborate production moved many netizens, and everyone left messages for him.

This is what love should look like

There are also people in this video The marriage of Wang Yuelun and Li Xiang is mentioned below. After all, both families participated in "Where Are We Going, Dad" at the same time, but their current situations are very different now.

Finally

We are the guests of the same season, but their situations are very different now. Some people have a happy family, some people are deeply criticized and attracted attention, some people's careers are at a low point, and some people have rich capital and are good at investing. .

But it is undeniable that no matter what the family affairs of these adults are, they educate their children very well.