the key point is to focus, and the target object should not be vague, so it is necessary to communicate with each other closely. Take a good look at who the other person is and what his characteristics are, and then consider his needs from his characteristics. For example, the original title: high dressing effect; New title: How do girls aged 15~165 become tall? Original title: Female white-collar workers go home safely; New title: Don't worry! Little girls who work overtime are 1% safe at home; Original title: Prepare for children's future education; New title: When you go to kindergarten, you should prepare the tuition for your baby to go to rattan school when he grows up. < P > Obama said, "If you want to change, we can't wait for others, and we can't wait for time. We are the people we are waiting for, and we are the changes we are looking for." Tolstoy said: "Everyone wants to change the world, but no one wants to change himself." "Change yourself and become a better you" is the core of changing sentence patterns. Using this kind of sentence pattern, the content of the video is best matched with the title, and there is a contrast before and after. For example, the flat head type becomes a high-profile hair in three steps! 3 to 13! Basic makeup, turn into a sweet girl! A wonderful move to change a humble abode into a palace
What is the pain point? Pain point is a person's fear, fear and unsatisfied needs and problems. For example, the original title: small object storage; New title: Cure you who can't find the key when you go out.
Pain points are not necessarily objective and real. It is also a feasible idea to conceive the title with fictional pain points. If you can't pay the rent, sleep in a tent in Cangshan! Original title: succulent green plants; New title: Raise more meat like this, and the green plant killer turns into a green plant master! The new title uses "green plant killer" to explain the pain point and "green plant master" to explain the cool point, which is more attractive than the original title.
the cool point can be understood as the immediate benefit that the audience can get from the video. The benefits that cool spots bring to the audience are characterized by "cool", and the essence of "cool" lies in instant and pleasure. For example, the hard-core Lolita outfit, A explosion! Oh, my god! This crispy egg tart is really crisp! Eating hot mutton soup on a snowy day is really delicious!
? The cool title meets the audience's direct requirements for the points of interest, which hits the nail on the head, has immediate effect and is crisp and neat.
Queensland Tourism Australia's advertising title: Best job in the world. Looking far is the core that makes this title shine. Example: this coke chicken wing is loved forever; After eating these coke chicken wings, what can I ask for in my life? What's the difference in life after tasting this caviar? Three stars from Michelin, you just need to learn this French pancake; Beautiful life, starting with this 3-minute mask; Become the most elegant Lolita in the world.
intimidation and threats are originally one of the arts of persuasion. For example, if you don't know how to accept it, your boyfriend has to leave you; Who will respect you if you can't write your own name well? How many vitamins will your body lack if you don't eat apples?
"Otherwise, it will be like that" is a typical way to write threatening headlines. "Bad result" is the starting point of the idea, but to what extent the result is bad, we need to take care of it.
Another way to write threatening headlines is to directly say taboo things, such as "Never do anything". Although the consequences are not pointed out, the bad results are self-evident. For example, three small moves that can't be done in an interview; Five dangers of eating sashimi; A low-level mistake that can't be made in Tik Tok; A stupid thing your girlfriend can't stand most;
crisis is a weapon of influence.
Exercise, lose weight, exercise, learn languages, learn musical instruments, cook and so on all require actions. Using the words "immediately", "immediately", "now", "hurry" and "on the spot" can make the other party feel that things are imminent and can't wait to act immediately. For example, take a minute to get rid of your waist fat immediately! Learn these three super practical English words immediately! If you don't wear it like this one second later, you will be out! The sooner you draw eye shadow like this, the more beautiful you will be!
it is human nature to be interested in incredible things.
you can use "input is not proportional to harvest" as the starting point. For example, the original title: cleaning the glass, the new title: it doesn't cost a penny to clean the glass; Original title: new title of skin care law: 1 minute skin care secret you never thought of; Original title: sweet and sour juice, new title: one kind of sweet and sour juice can match 2 dishes!
If the event itself is unexpected, such as the video content of a dog giving his life to save a dolphin, or a person eating 1 hamburgers in one breath, it is enough to add a sentence "How is this possible" or an exclamation point to the description of the event itself.
in the video of beauty or clothing, fashion is the key factor. Writing one step ahead can make people feel that they are at the forefront of fashion. The title uses "advance", "advance", "predict", "advance", "get ahead" and "know earlier" to make the other party feel that they have a foresight and foresee the trend. For example, a pot of fresh incense before it is boiled! I haven't entered the competition yet. Let's sing hi to the audience first! This mala Tang is not spicy yet, so it's easier to change difficult things into easy ones by craving first < P >, and it can be quantified in time. For example, the original title: Indonesian fried rice; New title: Learn to smell Indonesian fried rice in 3 minutes; Original title: learning to sign; New title: 2 minutes to learn to sign like a big shot; Original title: Guitar tutorial; New title: Learn to play the guitar in 3 minutes and play a love song for her
Always think of the person sitting opposite you, who is watching your video, listening to your speech and reading your title. You should understand him, understand him, and be his bosom friend. For example, is your figure standard enough? Do you feel that your waist is a little thin enough?
The advantages of using this sentence pattern are: firstly, it can narrow the distance between the two sides; secondly, it makes things look more important. When people feel that things are crucial, they naturally want to see what happened. For example, the real secret of steamed egg custard honeycomb; A great secret of meeting parents successfully during the Spring Festival; The exclusive insider of the super singer's voice.
the more secret, the more people know.
The toothpaste recommended by the most dentists in the world; Milk powder trusted by the most mothers in the world; The favorite chair of all European designers; The core of this herd mentality is "social identity". Most people use it, most people believe it, most people like it, and most popular, that is, it is the most accepted by society and also considered the best.
Small scope comes first, people tend to ignore the scope and only care about the first.
This writing focuses on what others think and uses groups to build themselves. Use herd mentality. For example, a sweater that 3 million fans love to die! All Chengdu people on the earth are awesome spicy chicken! 1% girls in the dormitory like knickknacks; This kitten, 1 million people cried! 99% of girls say that wearing a hat like this has a personality!
use group persuasion to mobilize the elements of the group, such as 1% or 99.9% of mothers, fathers and parents, or use everyone who has seen, tasted, eaten, seen and tried. You can start from the region, such as Chengdu people related to spicy chicken; Virtual groups can be formed by the number of fans or numbers.
We often use a marketing term called "consumer commitment", which means what consumers will get from the functions and features of products.
a question that should often be considered: what will the other party get after watching this video? Example: 1-minute mango makeup that fascinates you; This soup will make your boyfriend cry! Be happy! Look at this puppy sneezing, laughing to death! Surprised or not! After singing this song, she said, I declare you!
Using numbers to write titles can make the demonstration video clear and clear, which can lower the threshold. For example, remember two formulas for safe payment; 3 steps for the puppy to take a bath and lick the skin; Wechat recording these two sounds are the most fascinating.
Numbers set the rules for people, Fiona Fang, so that the other party can easily grasp the most essential connotation. The use of digital expression is logical, simple and direct, which conforms to the characteristics of today's direct and fast times. For example, walk a hundred steps after a meal and live to ninety-nine; Save a handful a day and buy a horse for ten years; One fence, three stakes, one hero and three gangs
Questions have the nature of dialogue, which can make the other person feel cordial when reading the title, and even arouse curiosity.
When uploading videos, UP owners should think about the audience's interests, age groups, living conditions, what topics they are interested in, what troubles they have, what are the pain points of life and what they yearn for. For example, how to spend only 3 yuan for dinner with good nutrition and high value? Spend less money, how to dress very decently in the interview? How can you go crazy in Thailand for only 3 yuan?
No problem is a big question. What is the core question?
everyone has some questions that are eager to know the answers. For example, how to become an excellent copywriter in three days? Is there a copywriting equation that can be used when it is put on? Is there a standard for punctuation? Can you provide a table?
People's urgent attention to things often comes from their own situation, such as the need to prevent mosquitoes in hot summer days, the need for treatment when they are sick, and families with children pay special attention to the information of babies and children. These topics are all urgent. Think about what the other person is eager to know and care about, and then use it as video content and write a good title.
the title was asked urgently, and the video was answered in time, which solved the urgent need, and the other party must watch it.
Comparative question is to add two elements to a sentence for comparison and ask questions. For example, why is "user experience" more powerful than "paid advertising"? Why is "credit" more important than "flow"? Why is it more important for successful entrepreneurs to "do sports" than "do business"?
The elements of comparison include small versus big, low versus high, homely versus luxury, simple versus luxury, and "what's there" is nothing, followed by words similar to "delicious", "fun", "good-looking", "more beautiful" and "more fragrant". In addition, compare "you" with "I". This writing method requires the content of the video to have a certain amount of gold, which can form a sharp contrast.
write a title, and you'll know by comparing it.
the advantages are simplicity, directness and hitting the nail on the head. For example, do you always choke when you swim freestyle? Does your bread fail to rise? Can't you control the heat of the steak? Do you think the score is always confused about notes?
you can think about each other's problems, write titles for the problems, and let the video have the central information. The ultimate of "yes or no" is "to be or not tobe", and Shakespeare said that this is the problem.
extract the central content of the video, and then ask questions with questions. For example, the original title: parking can be done, and the new title: parking in place, do you want to be handsome?
many videos will introduce efficacy. Adding efficacy to the title and presenting it in the form of questions is more ideal.
The key is to refine the points of interest and add questions.
it is suitable for videos that are charitable and help people accomplish a thing or achieve a goal. For example, how to adjust the font size of PDF? How to back up Apple computers? How to prevent wolves by subway?
Modifiers such as "easy", "convenient", "easy", "quick", "easy" and "3 minutes" can also be added.
People always like to answer questions related to themselves. Through the test, we can know ourselves. For example, only 1% people pronounce the right word, how much would you know? Six puppies were born. Guess how many males and females? She looks like 18 years old. Guess how old she is? I chose these three songs to propose successfully. Can you guess right?
No one wants to be an idiot. Everyone wants to have a try and see their IQ and level. If the content of the video contains test factors, the title can be used as an excuse.
"Why" can satisfy people's thirst for knowledge, guide people to explore the truth, and make people feel that they can get knowledge that others don't understand. For example, why do successful interviewees like to wear ties like this? Why do people with high emotional intelligence chat like this? Why can't a mobile phone shoot a girlfriend? Why are all the men who love steamed stuffed buns so handsome?
the key is to express it interestingly, such as why can't a mobile phone shoot a girlfriend? The secret lies in the ability of jump thinking and association.