Jingdong convenience store franchise terms, just meet these conditions.

Applicant requirements: Can legally establish a company or a sole proprietorship; agree with JD.com’s integrity management philosophy, have an entrepreneurial spirit, and be diligent and pragmatic.

Business qualifications: Hold the business license and related business licenses required for the business category.

Competition in the convenience store market is intensifying.

Shop requirements: The business premises must have its own property rights or a lease term of more than one year, with an area of ??30-150 square meters; be willing to accept decoration and renovation, and be able to independently complete necessary approvals such as signage changes.

Incoming material requirements: There is no minimum amount of incoming materials per month; it is required that 100% of the stores are free of fakes. Once found, the cooperation qualification will be cancelled.

Shelf requirements: Provide at least one set of designated products exclusively for JD.com at the checkout counter and optimal area in the store, display the products as required, and implement promotion policies.

System access: JD.com provides a free "Smart Store Management System", and merchants must agree to access it.

Jingdong convenience store franchise terms, you can join with 5,000 yuan.

The franchise threshold for JD convenience stores is very low. The one-year franchise fee after joining a JD convenience store is only 5,000 yuan, and then the JD logo is displayed. The price of joining JD.com can be said to be free. After joining JD.com, you can choose to purchase all the goods from JD.com and purchase part of the goods from JD.com, which is the "franchise model". After paying the warranty deposit, you can choose the purchase method, but we are still unclear about the quality control of some purchases. Naturally, this is not as conducive to quality control as self-operation for the brand. Naturally, the franchise system will also have a series of impacts on the brand. After all, quality and food safety issues are now attracting more and more attention from consumers. But the threshold is low, and the asset-light business model of franchise chain operation is very suitable for rapid expansion and lacks long-term returns. But the direct operation model also means that it needs a strong financial backend as support, which is why Suning still insists on the self-operation model.

Conditions for joining JD Convenience Store.

With the new model selling like hot cakes, many mom-and-pop convenience stores are tempted by the low-priced franchise fee of 5,000 yuan. It seems that this is an olive branch extended by JD.com in order to lay out new retail, but news of a large number of JD.com convenience stores closing stores has appeared in JD.com’s early days. Although it cannot be ruled out that some merchants themselves are not operating well, it seems that the golden brand of JD convenience stores has not been broken. The most attractive aspect of the new retail industry is the timeliness of delivery. JD.com's self-operated stores naturally have guaranteed quality control, but it may be difficult to expect that the quality control of franchise stores will be the same as that of self-operated stores. Therefore, this 5,000 yuan will not turn a mom-and-pop store into a member of new retail, but will only take advantage of JD.com’s brand power. This means that many convenience stores in the community cannot actually obtain sales channels outside the community by joining JD.com, because the convenience stores in the community themselves are targeted at the owners in the community.

Conditions for joining JD Convenience Store.

Many couples have concerns when opening a store. I handed over my store to JD.com and had to pay franchise fees and decoration costs. So what did JD.com bring to my store? Originally, two people were enough for a small shop, so why was there any need for systematic training? In fact, this is not the case for many stores. Those JD.com brands do not have much experience in brand output and management, because many small stores themselves lack many rules and regulations. Unless there are really very attractive profits, many small stores are actually not willing to find someone to come. Discipline yourself. In other words, if there is no lower purchase price to attract or only good sales, then cooperation has no practical significance.

Conditions for joining JD Convenience Store, which one is more worth joining, Tmall Store vs. JD Convenience Store?

Some of these companies rely on their past capabilities in the logistics supply chain to upgrade consumption, such as SF Express and Suning. They want to truly enter the retail field; some hope to rely on They use their online brand influence to capture offline traffic entrances, and at the same time consolidate and enhance their online advantages, such as Tmall and JD. What they want is market share.

According to the different strategic intentions of the headquarters, SF Express and Suning chose the direct operation model, while JD.com and Tmall chose the franchise model. Later, SF Express launched a franchise agency business with a higher threshold, requiring a deposit of 300,000, and more restrictions on the scope of shop owners' rights.

Therefore, Danjie Ventures, as a pioneer team looking for more opportunities for entrepreneurs, specially visited "Tmall Supermarket" and "JD Convenience Store" with low franchise thresholds to see what we can do Can we rely on these two Internet giants to find new opportunities in 2019? (Special reminder: "Tmall Store" is not currently open in Beijing, so Danjie Entrepreneurship made a special trip to and from Tianjin by train.)

Conditions for joining JD Convenience Store.

Let me show you two photos first. We have an intuitive feeling:

The conditions for joining JD Convenience Store.

The store is beautiful and the products are intuitively displayed.

Jingdong Convenience Store: Mainly decorating mom-and-pop stores, so the editor visited several stores, and each store is different. In terms of intuitive feeling, there is no standardization in terms of interior decoration, product selection, product placement, and business module combination. The only thing that is unified is the store entrance.

Conditions for joining JD Convenience Store.

There are usually two small stores. The goods on the shelves of one of the stores are messy and the lights are not bright. The other is a 200-square-meter fine decoration store. It feels bright and open when entering, and the goods are neatly arranged with appropriate gaps, making people feel that the quality is trustworthy.

Conditions for joining JD Convenience Store.

Taobao stores: The two Taobao stores I visited in Tianjin are both newly opened, so they are better in terms of cleanliness; one of them is a fresh food store that mainly sells steamed buns and oden, and there are A community with several factories. The other one is the original small supermarket with a better environment and no major internal changes after joining.

Conditions for joining JD Convenience Store.

There are more and more types of goods, and they are getting younger and younger.

Conditions for joining JD Convenience Store.

JD Convenience Store: Because there is no standardization, the editor visited several small stores with very different categories. After joining the mom-and-pop store, they still focus on traditional offline channels, as well as brands such as Baiweicao and Three Squirrels that are rare in convenience stores. One of the larger stores also has a wide variety of products, including many popular brands. For sale, including imported brands, such as Belgian Le Man beer, French Kronenboury 1664, etc.

Conditions for joining JD Convenience Store.

Taobao store: Overall, the categories are relatively rich, and the placement of goods can keep up with the consumption habits of today's young consumers. Take instant food as an example. After joining the traditional mom-and-pop stores, Master Kong instant noodles are still the most popular. In Tmall stores, there are noodles, hot and sour noodles, snail noodles, Haidilao instant hot pot and other products.

Conditions for joining JD Convenience Store.

JD convenience stores and Tmall stores with unified characteristics.

Since these two companies have not taken the road of standardized copying, as the editor can see, in addition to the unified standardization of signage and door headers, other product selection, placement, profit modules and the logistics supply chain behind them These are all non-standardized operations, and store owners have their own purchase channels.

In terms of operation, different stores are also uneven. Some are still operated as traditional offline stores, while others have introduced some online games, limited-time promotions, membership systems based on official accounts, and membership price differences. , takeout, etc.

In addition, overall, the overall product prices are more expensive than ordinary mom-and-pop stores, and cheaper than 7-Eleven. Considering the brand effect, as well as the decoration, lighting and cleanliness of the store, consumers are willing to pay more for it, especially young people.

Conditions for joining JD Convenience Store.

The opening hours of the stores I visited are from 7 am to 12 pm, and they are not open 24 hours a day. Some issues that the Allied Powers must understand

1. How much is the franchise fee?

In terms of fees, JD convenience stores and Tmall stores are almost the same:

Alliance fees: None, a deposit of 10,000 yuan is required, which can be returned after one year of the contract.

Decoration fee: The sign needs to be decorated, which is directly installed by Tmall or JD. The shop owner can choose from a variety of styles, and the price is within 10,000 yuan. For shops, it is entirely up to the shop owner to decide whether to load the truck.

Due to the above reasons, no matter which alliance you join, the cost for new alliance members is very low.

2. High or low risk?

Whether it is a JD convenience store or a Tmall store, they will not provide much help in the operation and management of the store, so the store owner is still independent after joining.

Therefore, from the perspective of Danjie Enterprises, if you originally opened a supermarket or convenience store, the risk of joining is very small. After all, the investment is very small, and you can also own JD.com in the brand and supply chain. Or Tmall’s empowerment.

If you don’t have a store, and you don’t want to be a convenience store, and you only look at the brands of JD.com and Tmall, and just think about making money from scratch, then the risk is the same as not joining JD.com and Tmall. Likewise, you need to know retail.

3. Will additional business units increase revenue?

Both JD convenience stores and Tmall stores have launched additional business modules such as couriers and lottery tickets to increase the single-point operating income of franchise stores. Lottery tickets are based on 6-8 points of sales. Give the store a lottery draw.

Conditions for joining JD Convenience Store.

However, judging from the results of the field investigation of Danjie Entrepreneurship, the effect is not ideal. The reporter stood in each store for 30 minutes. There were very few people buying lottery tickets and buying things.