Competitive relationship.

The Wanglaoji trademark was registered by Guangzhou Pharmaceutical Group, and Jiaduobao Company signed a trademark lease contract with Guangzhou Pharmaceutical Group.

After Jiaduobao Company obtained the Wanglaoji trademark, it used the herbal tea formula of Wang Zebang’s descendants to produce a red can of Wonglaoji herbal tea. He began to flex his muscles in the market and spent huge sums of money on advertising.

Wong Lo Kat’s sales have also increased steadily since 2002. Especially during the 2006 World Cup in Germany, the slogan "drink Wonglaoji to avoid getting angry" became well-known to the Chinese people, which completely completed the positioning change of Wonglaoji herbal tea from health food to functional beverage. The saying "drink Wonglaoji when you are feeling angry" is deeply rooted in the hearts of ordinary people.

The difference between Wanglaoji and Jiaduobao

1. Different brand histories: Wanglaoji is the brand of Wanglaoji herbal tea, founded in the Daoguang period of the Qing Dynasty (1828). The founder Wang Zebang is recognized as the ancestor of herbal tea, which is made from herbal materials and is known as the king of herbal tea.

Jiaduobao Group was established in 1995 and is a large-scale professional beverage production and sales enterprise. At first, it mainly represented Wong Lao Kat in a red can. Now the trademark has been taken back by Guangzhou Pharmaceutical Group, which mainly sells Jiaduobao brand herbal tea.

2. Different packaging: Wanglaoji herbal tea is mainly packaged in red cans and green cartons; Jiaduobao herbal tea is mainly packaged in red cans and golden cans.

Wanglaoji is a trademark (brand) leased to Jiaduobao by Guangzhou Pharmaceutical Group for a long time. Later, Jiaduobao launched the Wanglaoji brand. GPHL took back the right to use the trademark, and the court ruled that Jiaduobao failed, so Jiaduobao cannot continue to use Wanglaoji's trademark.