Chinese brand, headquartered in Shanghai. Speaking of Mark Hua Fei, many people will think of the famous Italian brand, chief designer Zhang Zhaoda, and its overwhelming advertising. However, many people know very little about the inside story of Mark Huafei. Even after the news broke that Mark Huafei is a sub-brand of Septwolves, some people did not believe it, and some people thought that even if it was a sub-brand of Septwolves, it was not a big deal. Does the truth just stop there? If a careful person checks the introduction of the company Septwolves, they will not find any introduction about Mark Huafei. In other words, even Septwolves themselves are unwilling to admit that Mark Huafei is owned by them. And whether the brand Mark Huafei has been promoting is Zhang Zhaoda? The originator of this brand? Here the mystery is solved step by step. To talk about Mark Waffen, let’s talk about the Seven Wolves first. It should be said that some of Mark Huafei's official rhetoric, including its strong landing in China in 2001 and making itself a foreign brand, are actually false nonsense. The brand’s explanation in foreign languages ??is also flimsy and deceptive to children. Septwolves comes from Quanzhou, Fujian Province. It has been a famous domestic clothing brand since the 1980s. Being famous does not mean high-end. Many Chinese brands that came out of Shangoogou were famous for their cheapness, and Septwolves is no exception. Cheap and high quality are its characteristics. With the growth of domestic demand and profits from clothing exports, Septwolves expanded rapidly. It was an industrial joint-stock company established in 2002 and became a listed company after the successful equity restructuring in 2005. The current Septwolves have actually jumped from a provincial enterprise to a listed joint-stock company, which is also the same path taken by many clothing companies at the end of the last century. The next thing we want to talk about is, is Mark Hua Fei a member of the Seven Wolves? Mark Huafei denies it! The Seven Wolves never admitted it. So what is the relationship between the two. The answer comes from the trademark registration. Mark Hua Fei was indeed related to the Seven Wolves in the beginning. After calculation, the so-called Shanghai Mark Hua Fei Enterprise Development Co., Ltd. is actually a wholly-owned subsidiary of Septwolves. To put it harshly, it is a "tertiary industry". The following trademark registration information can fully explain the relationship between the two: Registration number: 4318915 Trademark Chinese: Mark Hua Fei Application date: 2004-10-20 Product category: 38 Applicant: Fujian Septwolves Group Co., Ltd. Trademark English: FAIRWHALE Agent: Xiamen City Fortune Trademark Office Co., Ltd. So after confirming that Mark Hua Fei is actually related to the Seven Wolves, why don't the two admit each other? Let’s start by talking about the history of fraud of the Mark Hua Fei brand and Zhang Zhaoda’s situation. Mark Huafei originally came from a small workshop in Quanzhou, Fujian, and his boss later became a small partner of the Septwolves Group. It used to be a processing factory for Septwolves clothing. In 2000, we keenly began to try to enter the field of casual clothing and began to compete with Wenzhou clothing companies. As the leader in Fujian's clothing industry, Septwolves naturally does not want to be defeated by Wenzhou companies such as Metersbonwe and other brands in casual clothing, so they vigorously support them. In order to avoid being unable to enter the market as a Fujian brand, I started to play a lot of mystery. In 2003, I took a foreign name and registered it in 2004. At that time, because the wholly-owned subsidiary had not yet been fully born, it was affiliated with Septwolves. Afterwards, Mark Hua Fei moved the headquarters from Quanzhou, Fujian to Shanghai to operate independently. After that, he basically had nothing to do with the parent company Septwolves. In Shanghai, Mark Huafei's most important task in the past few years was the export of OEM brands. Then in 2006, it successfully "converted exports to domestic sales" as its own Italian brand. At this point, a typical clothing brand's process of deception and promotion has been completed. In addition, in order to enhance the image, Mark Hua Fei promoted Zhang Zhaoda (who always used a foreign name to fool people into thinking he was a foreigner) as his boss and chief designer. In fact, although Zhang Zhaoda is relatively well-known in the design circle, serving as a designer for famous clothing groups such as Guo Shanshan, and also made friendly appearances at a series of Mark Hua Fei press conferences (everyone knows the appearance fee), he is not a designer of the Mark Hua Fei brand. Boss and founder.

If so, then Zhang Zhaoda should write "One of the partners of Septwolves Co., Ltd." on Zhang Zhaoda's resume. Obviously, this would be quite different. It can be seen that Mark Huafei's level of deceiving people is already superhuman. While other brands are still asking celebrities to endorse, the brand has already deceived its fictitious designers. Finally, let’s talk about the real quality level of Mark Huafei’s clothing. Friends who are familiar with the clothing industry must know that the clothing industry is hugely profitable. However, due to the relatively long intermediate links in the traditional clothing industry, current profits have decreased a lot. The so-called huge profits are actually supported by the strength of the brand. This is why Mark Hua Fei previously wanted to whitewash himself as an Italian brand, pay Zhang Zhaoda appearance fees, and move to Shanghai. To support the facade. In fact, Mark Huafei's profits are more than that. First of all, it does not have a formal factory in Shanghai, but works in small workshops in the mountains and valleys of Fujian. The level of imitation in Wenzhou, Fujian is so high that everyone has witnessed it (no factory is similar to the deceptive PPG). In fact, the counterfeit goods are branded and exported, and if they fail, they are sold domestically. The establishment of exclusive stores in the central business districts of various cities, with high rents and high-priced locations, shows Mark Huafei's hypocritical high taste. Anyone who has bought Mark Huafei has a feeling that the quality is far inferior to other brands (such as jeans, Mark Huafei is far from LEE), and the feeling is similar to the products sold at street stalls outside, but the price is higher and the appearance is more fancy. In short, Mark Huafei has relied on deception and fraud in the past few years to reach the scale it is today.