A store that is currently open can change its trademark. If the trademark registrant wants to change the trademark, he needs to modify the trademark registrant's name, address and other trademark registration contents. What is important to note is that he must follow certain legal procedures and conduct registration of his registered trademark at the local Trademark Office. A series of change procedures.

According to Article 23 of the current "Trademark Law": "If a registered trademark changes the name, address or other registration matters of the registrant, an application must be filed." The change of trademark refers to the change of the registered trademark. Registrant, registered address or other matters. If the applicant changes its name, address, agent, or deletes the designated goods, it may go through the change procedures with the Trademark Office.

If you want to change the text or graphics of a registered trademark, you must resubmit a trademark registration application and it will be treated as a new trademark application and cannot be called a trademark change.

There are two ways to apply for changing the name, address or other registration matters of the trademark registrant:

1. Entrust a trademark agency registered with the Trademark Office to handle the application.

2. Applicants go directly to the Trademark Registration Hall of the Trademark Office (applicants in the Zhongguancun National Independent Innovation Demonstration Park can also go to the Trademark Office’s office in the Zhongguancun National Independent Innovation Demonstration Zone). The office address is: : Administrative Office Hall on the second floor, Haidian District Branch, Beijing Municipal Administration for Industry and Commerce, No. 9 Daozuo Temple, Haidian District, Beijing).

Extended information:

Notes on trademark changes

1. If the name or address of the trademark registrant is changed, the trademark registrant should transfer all registered trademarks together. and change.

2. After the change application is submitted, the Trademark Office that accepts the application will send the "Notice of Acceptance" to the applicant by mail according to the applicant's address filled in the application.

3. If the change application requires corrections, the Trademark Office will notify the applicant in writing by mail to make corrections within a time limit according to the applicant's address filled in the application form.

4. After the change application is approved, the Trademark Office will send the change certificate to the applicant by mail according to the address filled in the application form.

5. If the change application cannot be approved due to other reasons, the Trademark Office will notify the applicant in writing by mail according to the applicant’s address filled in the application form.

6. After the trademark change application is approved, the change certificate will only be issued to the representative. If anyone else needs it, they should apply for a reissue certificate.

7. If the applicant entrusts a trademark agency to handle the change application, the Trademark Office will not directly have any correspondence with the applicant, and all documents will be sent to the trademark agency.

8. The category of the application should be filled in according to the international classification category approved by the "Trademark Registration Certificate".